Lauren Elizabeth Cadmus
889 River Road
Chatham Twp. NJ 07928
(973) 722-0628
laurencad@yahoo.com
Goal-oriented Marketing and Sales Specialist with energy and expertise to grow your company’s revenue in today’s economic environment.
Employment History:
Horus-Bronze, Paramus, New Jersey
Freelance Marketing Director, 2011 – 2012
• Growing business by sales and marketing initiatives including corporate identity overhaul, sales calls to architects and designers and various public relations projects for French luxury architectural bronze corporation.
American Red Cross, Colonial Crossroads Chapter, Summit, New Jersey
Volunteer Marketing, Fundraising and New Business, 2008 – 2011
• Event planning, social media and e-mail blast for events. Cold-calling benefactors, graphics.
Received an award for my service and dedication to the American Red Cross in June 2010. Active on the Philanthropy Committee for the Chapter.
AF New York, New York, New York
Marketing Director, 2005 – 2008
• Advised C.E.O. on the creation and implementation of an integrated marketing and sales process.
• Launched re-branding initiative for the company including new logos and graphics for high-end architectural fixtures showroom, as well as completely redesigned corporate web site.
• Managed major trade shows and industry events generating significant growth in market awareness and sales leads.
• Advertising media buyer creating print campaigns that increased brand awareness and significantly grew sales among premium purchasers.
• Published first design book for the corporation as a marketing tool.
• Promoted the corporation, its C.E.O. and products to the media to ensure a favorable and vibrant image of company.
• Supervised design team of 4 creating innovative graphic designs.
DKNY, Short Hills, New Jersey
Sales, 2004 – 2005
• Sales person responsible for building client relationships.
• Exceeded weekly sales goals by successfully executing strategies.
• Created in-store visuals and promotions.
• Evaluated New York City area sales and market trends.
Tai Ping Carpets/Coco Communications, New York, New York
Press and Market Research Consultant, 2004
• Managed press relations for architecture and design trade show to launch new branding materials.
• Researched competitive brands for company analysis.
• Prepared corporate biographies for new C.E.O. and team.
Blue Ribbon International, New York, New York
Named Director of Marketing & Communications, 2003 – 2004
• Oversaw and evaluated marketing materials and made recommendations as needed to C.E.O to a New Generation Lifestyle Company' engaged in consumer marketing, management, licensing, and franchising.
• Designated project leader for new corporate initiatives, including a Tea Shoppe and a publishing venture.
Knoll, Inc., New York, New York
Marketing Communications In-House Public Relations and Branding Manager 2000 – 2003
• Managed a budget exceeding $1 million for communications team of 5.
• Pitched new product introductions for print and broadcast media with successful results.
• Produced in-house film for multi-million dollar management meeting in Sundance, Utah for outgoing C.E.O. John Lynch.
• Worked with senior management on crisis communications to the media dealing with corporate restructuring and employee issues.
• Ensured the corporate identity program was fully integrated with marketing and sales initiatives.
• Maintained relationships growing industry contacts to foster a positive image within architecture & design community, creating unique PR opportunities.
• Developed messaging for all media activity with Executive team members.
• Supervised events, photo-shoots and conducted student tours of the Showroom presenting the history of Knoll furniture.
• Attended benefits and managed donations for charitable functions.
Eastern News Distributors (Hearst Magazines), New York, New York
Sales Associate/Associate Account Executive – Client Services 1998 – 2000
• Served as a liaison between publishers, retailers, and the warehouse for over 100 magazines.
• Accurately calculated print orders for national chain distribution.
• Analyzed retail reports for magazine distribution.
• Maintained production schedule database consistently to ensure timely product delivery
• Created creative marketing flyers for national chain distribution.
• Reserved promotional space for publishers in national bookstores, such as Barnes & Noble and Borders.
Interview Magazine, New York, New York
Advertising Assistant/Intern Fashion/Consumer Products, 1997- 1997
• Tracked advertising in competitive publications, such as Vanity Fair.
• Composed and proofread pitch letter to critical clients in a fast-paced environment with positive feedback.
• Researched key players and prepared media kits for high profile clients.
• Updated account sheets for Managers.
Education:
Montclair State University, Upper Montclair, New Jersey
B.A., English Emphasis: Communications
Computer Skills:
Word, Excel, PowerPoint, MS Project, Lotus Notes, Web Site Content Management System, SAP, Basecamp, Publisher, Twitter, Facebook, FundRaiser, Photoshop, P.O.S. (Point of Sale).
Notable Accomplishments
• Produced corporate film for outgoing C.E.O of Knoll, John Lynch, who became Governor of N.H.
• Worked with the Senior Editor on the creation a cover story (Soul of Knoll) in Metropolis Magazine.
• Helped plan book to be published by AF New York in 2008.
