Alisa Taggart

Alisa Taggart

Los Angeles, CA, US



I am currently a freelance marketing professional that has over 6 years in event management, brand management and consumer marketing.



Blend Marketing, Los Angeles, Marketing Coordinator (Contractor)

• Serving a freelance event coordinator and retail marketing liaison in the Greater Los Angeles retail properties featuring Marina Marketplace.
• Also serving as retail consultant on special marketing projects and campaigns on behalf of Blend Marketing for other marketing company partners such as Cohn Marketing.
• Assisting with the implementation of the current marketing plan for Marina Marketplace which includes public relations, merchant communication, event coordination, social media development, brand identity and project management.
• Provides administrative support to the company’s principle and serves as the onsite liaison between clientele such as Jones Lang LaSalle and Diversified Developers Realty.

Mar 2012 - current

Vestar Development, Tustin, CA, US, Assistant Marketing Manager

• Assisted in the implantation of center marketing and public relation campaigns of 11 shopping centers; management of retailer communications programs and implantation and execution of annual marketing plans for the California portfolio.
• Supported the Marketing Director with the organization and maintenance of merchants relations including lease –required advertising; in-store and gift with purchase promotional programs; providing merchant assistance with their marketing and public relation efforts, and in-store event coordination.
• Managed the digital marketing efforts including supervisions of the centers’ web sites maintenance, email databases and promotional email blasts.
• Assisted in the creation and management of the California portfolios signature events such as 2011 Camp Talega and Summer Passport to Movies; 2011 Chino Spooktacular, 2011 National Night Out at Magnolia Village Center, and 2011 Health & Fitness Expo at Talega Village Center.
• Developed and maintained important relationships with local municipalities such as city planning divisions, city police departments and county/state agencies such as health departments and Alcohol Beverage Control in order to execute events.
• Assisted the development of marketing proposals as it relates to obtaining new accounts for the Vestar California portfolio.

Feb 2011 - Jan 2012

Marinello, Whittier, CA, US, Senior Marketing Coordinator

• Generated 200% of rate of return in advertising and marketing the signature services available in hair, nail, skin and body care at 43 campuses in California, Nevada, Arizona, Oregon and Utah.
• Effectively created and utilized revenue streams such as monthly service promotions in order to generate sales in salon services and retail products.
• Managed Salon and Retail Services annual budget of $720,000.
• Created and maintained ROI market analyses reports and metrics for monthly spend reporting and tracking using Guest Vision POS system and Microsoft Excel.
• Increase brand recognition by spearheading and redesigning salon services collateral across 43 campuses.
• Successful coordination of PR initiatives that included media outreach to TV and print contacts in order to increase awareness for the Marinello on the Glow nail color campaign launch.
• Created and maintained media in-house agency for TV and print vendors resulting in 20% savings in service marketing media costs.
• Drafted creative and wrote copy for monthly service and retail promotional collateral pieces with effective call to action to increase coupon redemption rate.
• Utilized social media forums Facebook and Twitter along with digital marketing tools such as email blasts to increase and promote the salon services and retail products with an average email open rate of 10%.

Mar 2010 - Feb 2011

Los Cerritos Center, a Macerich Company, Cerritos, CA, US, Assistant Marketing Manager

• Closely managed and effectively maintained company brand standards for a high profile shopping center property with a $1.3 million marketing program.
• Successful coordination of PR initiatives including five KTLA fashion segments featuring the premier retailers to increase shopper ROI and traffic.
• Increased retailer relationships and partnerships by 20% within three years.
• Supported leasing efforts through the creation of sales presentations for potential retailers: Apple, Container Store, Anthropolgie, and H&M.
• Coordinated more than 25 large scale center events including annual programs such Santa Arrival, Easter Arrival, BTS Fashion Shows, and retailer specific events that increased shopper traffic by 5-10% and sales by 5%.
• Assisted with property management projects such as writing strategic partnerships and common area business plan as it pertain to five year revenue growth generation plan.

Mar 2006 - Mar 2009

Macerich, Santa Monica, CA, US, Leasing Assistant

• Provided administrative support to executive leasing personnel, including regional Vice President.
• Utilized Adobe Illustrator to create over 250 regional leasing presentation materials.
• Served as division coordinator for portfolio-wide retailer leasing reviews to effectively market leasing opportunities at 13 properties.
• Generated and managed regional statistical reports for 13 leasing personnel.
• Promoted to Assistant Marketing Manager in February 2006.

Sep 2004 - Mar 2006


California State University Los Angeles, Los Angeles, Bachelors, English

Sep 1994 - Dec 2003

Areas of Specialization