Penton Media, New York, NY, US, Marketing Manager
• Work with sales, editorial and publisher to develop all sales and marketing materials. Create all materials including writing copy, graphics and lay-outs. Build branding and consistency for all print and web materials.
• Work with publishers on marketing initiatives and new business and development.
• Develop and oversee all online and print promotions. Manage timelines and deadlines.
• Update all marketing related content for website.
• Produce and manage direct marketing and email blast campaigns. • Manage marketing budget. Approve and track A/P.
• Manage and oversee all trade shows (30+) • Edit and approve reader surveys compiled by research department. Incorporate all relevant
information in collateral.
• Work with sales and editorial on corporate events including email blasts and creative. Follow-up
with participants by tracking feedback via surveys. Compile results and create presentations.
Premiere Publishing, New York, NY, US, Marketing Manager
• Generated all marketing materials including media kits, brochures, sell sheets and house ads. • Developed and managed RFP’s - negotiated and finalized agreements.
• Produced sales and marketing presentations for advertising and sponsorship sales.
• Managed sponsorship opportunities – selected events, negotiated deals, created ads and signage,
generated visibility for the magazines.
• Created value added events for advertisers - organized all facets of events including budgets;
sponsorship; charity involvement; food and libation; red carpet set-up; public relations and media
coverage; invitations and RSVP; signage and creative.
• Increased subscribers through incentives, sweepstakes and direct mail promotions.
• Organized and set-up all trade shows including budgets, strategies, sponsorships, and creative.
• Wrote and distributed press releases to media and online - worked closely with PR agencies.
• Worked with web designers and oversaw websites for creative, content and advertising.
• Increased brand recognition through product placement including movies, television and events.
• Researched and wrote articles for Trump Magazine as needed.
barbara k!, New York, NY, US, Marketing Manager
• Produced sales and marketing presentations.
• Wrote and designed the product catalogue - updated with new products as needed.
• Created promotional and marketing material (signage, how-to-cards, POPs, brochures, hang-tags)
• Organized & managed all trade shows working within budgets, guidelines and tight deadlines;
ensured materials were shipped in a timely manner; traveled to set-up booth and oversee show.
• Researched and presented new ideas for product development. Mocked-up samples, created
diecuts and communicated with production in China for final outcome.
• Developed packaging and marketing materials for new collections and launches.
• Promotion and execution of products into store planograms
• Read through daily online inquiries and provided responses and customer service. Ensured
customers received orders and followed-up to get feedback on merchandise.
• Assisted in the planning of all events
Fashion Institute of Technology, State University of New York, New York, NY, US, BArch, Advertising & Communications
