My name is Leslie Robinson, I am actively seeking opportunities to begin my career in communications specifically in a role that will enable me to grow and tailor my craft. Currently various professional and freelance experiences have allowed me to hone my skills in communications. I am knowledgeable in new media in a variety of ways. I run a blog with my sister, which has helped me develop knowledge on how to market my brand effectively via social media sites and through networking. In addition I am a writer for a Los Angeles based magazine, called Yoo-N-LA, where my ideas and creativity are effectively used. I am also a well-organized self-starter who is capable of completing many tasks simultaneously with excellence.
Through my internships with Buzzflikr PR, St. Joseph Health System, and Industry PR, I used the skills I learned during my undergrad years at Howard University and California State University Dominguez Hills. It was here that I nurtured my writing talent as I took courses in Consumer Behavior, Advertising Copywriting, and PR Management. My expertise ranges from writing media alerts, client bios, inter-office correspondence, and press releases. I utilized Cision to build reports, create databases for a variety of clients both A-list, and niche. I have been responsible for maintaining the content on the social media accounts at each of my jobs, which taught me how to effectively deliver a message to the appropriate audience and break through the copious amounts of clutter on the internet. Keeping track of press clippings and office files allowed my organizational skills to shine. Most importantly, I completed each of my assignments with efficiency and care.
I am a person who prides herself on handling each challenge thrown at me with grace. I am seeking an opportunity that will make this possible. Based on the qualifications listed for this position I do believe I would be an excellent candidate. I have attached my resume for your viewing, my contact information is located above; feel free to contact me via email or by phone. Thank you in advance for taking the time to view my information. I look forward to hearing from you soon.
Best,
Leslie C. Robinson
Industry Public Relations, Los Angeles, CA, US, Public Relations Intern
Compiled media lists, contact lists, client information spreadsheets using Microsoft Office Suite & Cision
Created press materials
Handled administrative duties – answered phones, developed inter-office correspondence, delivered mail
Organized press clippings and media placements for top tier clientele
Edited and maintained media database with over 4000 media contacts
Pitched and confirmed clients to top market media outlets
Maintained online presence through social media outlets with over 100 followers via Twitter and Facebook
St. Joseph Health System, Orange, Ca, Corporate Communications Intern
Formulated press materials for health system initiative; focus on electronic press kit for Stroke Campaign
Corresponded and scheduled with physicians for podcast development
Developed tweets for stroke campaign account to sustain company for 1 year
Assisted with video production for healthcare initiative
Completed on-camera work for website
Completed certification program – focused on greater office productivity
Edited and compiled editorial calendar
Buzzflikr PR, Los Angeles, CA, US, Social Media Intern
Pitched potential clients during LA Market Week tradeshows – Transit and Focus
Maintained Buzzflikr lounge used to service and pique interest of potential clients
Effectively publicized brands hosted at tradeshows via Twitter
Advertised services of Buzzflikr to tradeshow attendees
California State University Dominguez Hills, Carson,Ca, Bachelors, Communications - Public Relations
Leslie A. Nekai Scholarship, Scholarship
Exemplary academic achievement
