Multi-field marketing pro with creative/multimedia strategic communications & branding experience.
Career Highlights:
● Proven skill over 10+ years in the marketing field integrating the newest multimedia marketing strategies and branding techniques.
● Background in sectors including Publishing, Fashion, Real Estate, and Technology.
● High level of skill for multi-platform asset creation for B2B & B2C audiences.
● Managing multi-level projects, coordinating tasks with multiple (onsite & offsite) teams around the globe.
● Strong interpersonal skills that have led to successful business, nonprofit, and press-contact partnerships.
Citi Habitats, New York, NY, US, Director of Marketing, New Developments
Full marketing and branding of high-end and luxury properties in new and emerging markets.
● Pitch and presentation of CH capabilities, recommendations, and vision to top-tier local and international clients.
● Creative director for all visual branding from logos to photography, from print collateral to web presence.
● Oversight of all market research for marketing plan development, targeting strategies, PR and design.
● Hiring and management of local and international-based creative teams, project deliverables, budgets, schedules.
● Management of new media strategy integration: SEM, SEO, dOOH, client objectives and vendor delivery.
Key successes:
o Successful project management of 20+ luxury buildings’ 360-degree marketing strategies.
o 50% cost saving in outsourced design through templates and elimination of unnecessary coding.
o Improved email open + click rates by 3-8% through best practices; 10% increase in lead generation.
Freelance, New York, NY, US, Multimedia Marketing & Creative Branding Consultant
Turnkey strategy consulting for general and targeted projects for clients of all sizes and industries.
● Collaborative planning and execution of end-to-end website design, digital direct mail, fundraising, social media.
● Individual and team training/coaching : communications, digital marketing, PR strategies; execution guidelines.
● Collateral material design and copywriting; brand guidelines, VC presentations, visual identities, optimization.
Amrita Singh, New York, NY, US, Director of Marketing & eCommerce
Highly technical company-wide oversight of ecommerce, marketing development, branding, sales,
partnerships, scheduling, merchandising and pricing.
● Business development lead for all partnerships: lead generation, brand awareness, social, affiliate sales, etc.
● Primary interface between founder/designer’s ideas and consumer/media audience.
● Lead strategist and contact for all digital + offline press, talent, charity partners, and senior PR partners.
● Complete marketing & commerce promotional campaign planning: concepts, merchandising, and distribution.
● Outbound marketing customer acquisition, including events, digital media & ad buys, SEM and print advertising.
● 2014 vs. 2015 Sales Highlights: Black Friday (70%) & Pre-Christmas Sales (100%) increase in sales.
Riverdale YM/YWHA, Bronx, NY, US, Director of Marketing & Communications
Primary designer of brand & branding standards for renewed customer perception and tactical outreach.
● Agency spokesperson and PR liaison.
● Organizer of internal communications standards and processes including customer relations management.
● Review and optimized MarCom strategy & budget: multimedia content, design ad campaigns, media buys, etc.
Brand Matter, LLC, New York, NY, US, Brand & Marketing Manager
Fashion Brand Management Co.: Caribbean Joe, Carlos Falchi, Ellen Tracy, Field & Stream, & Linens-N-Things.
● Created, implemented, & managed long-term online-offline integrated multimedia channel strategies for multiple major fashion brands, while also managing brand consistency in copy & imagery.
● Initiated, executed, & managed end-to-end social media presence & assets for Caribbean Joe & Ellen Tracy on Facebook, Twitter, Tumblr, blogs, on-site, targeted Facebook Ads. Monitored the online presence, activity of Carlos Falchi, Linens-n-Things, Field & Stream.
● Cultivated relationships with brand-appropriate press (including: Cosmopolitan, Lucky, Refinery29, LadyLuxe, SocialVixen, DailyCandy) PR managers, online retailers (including: Anniesez, Aviesta & Ideeli) etc. for multiple managed projects, as well as new content & promotion.
● Asset management & design of Caribbean Joe & Brand Matter site redesigns; consulted redesign & e-commerce options for Carlos Falchi & Linens-n-Things.
● Product sourcing, collection, and distribution for press, photo shoots, and promotion.
● Managed brand archives, brand image in product development, and brand identity systems & logo use.
● Product photography and image production for online initiatives and inventory management.
● Developed B2B & B2C multi-channel materials for multiple brands, special projects & events; designed and updated sell sheets, brand decks and proposals, contact lists.
● Coordinated product sourcing & placement for a nationally televised celebrity event with Hard Rock Café DR.
● Created and managed a standardized course for brand interaction with customer service.
Go Abbey Road Summer Programs, New York, NY, US, PR & Marketing, East Coast
Columbia University, New York, NY, Research Assistant, Marketing & Management Departments
● Forgo-One-Miss-All decision-making phenomenon.
● Cultural self-discrimination: status within corporate, mono- & multi-cultural, social networking environments.
● Additional research projects in progress (confidential).
o Coded & evaluated psychological responses from subjects in business settings. New study research.
o Created study paradigms & surveys; collected & analyzed subjects and data.
Dynamax Technologies, LLC, New York, NY, US, Marketing & Sales Executive, Americas
Scientific American, Inc., New York, NY, US, Marketing & Fulfillment Coordinator, Circulation
Columbia University, New York, NY, US, Post Baccalaureate Psychology, Business focus
Consumer psychology.
Marketing psychology.
Management assessment.
Candidate profile assessment.
The New School, New York, NY, US, Marketing & Advertising
Effective Advertising and Marketing Campaigns
St. John's College, Annapolis, MD, US, Bachelors, Liberal Arts
History of Maths & Sciences
History of Western Philosophy
Comparative Literature
Classics & Humanities.
