Francisco Casablanca

Francisco Casablanca

New York, NY, US



Design-oriented Architect with over 3 years of experience in the architecture-design field, including one year within the Gensler-DC’s sustainability team and over 5 years of experience in marketing and advertising. As the founder of an advertising media company (Up & Down Indoor Media) and a design studio (TASK), I possess strong entrepreneurial skills and a keen awareness of the pressures and responsibilities that come with running a business. As a result, I am ideally positioned to understand problems from the clients’ perspective and thus develop solutions that help them do business in more efficient ways.


Cline Bettridge Bernstein Lighting Design Inc, New York, NY, US, Lighting Designer

Dec 2014 - current

SPN Ecology, New York, NY, US, Re-orderClick to add a video, image, document, presentation... Click to edit position titleSustainable Design LEED Project Manager

Responsible for managing Sustainable Real Estate projects to ensure the development of high performance design strategies that optimize site, envelope, water, energy and materials solutions for our clients. In addition, responsible for building technologies, materials research and managing the documentation of the sustainable design for the LEED process. I act, as the in-house design expert, providing critical advice to our clients on the appropriate sustainability strategies to implement into their projects.

Mar 2013 - current

Studio Caracciolo, New York, NY, US, Project Architect

Keywords: Architecture, New York, Manhattan, Brooklyn, Queens, New Buildings, Landmarks, Renewals, REScheck.

Responsible for the conceptual, design, construction drawings and the gathering of project’s property profile as Tax Map, Complains, Violations, Previous Jobs and Zone Maps, among others. I am also in charge of verifying that the new projects complies with the 2010 New York Energy Conservation Construction Code using the REScheck tool. Having the opportunity to be part of Studio Caracciolo has giving me the experiences an insights of the New York Building Department, project process and the characteristic of the different neighborhoods.

Aug 2012 - Dec 2014

Gensler, Washington, DC, US, Sustainability Specialist

Keywords: LEED AP, Sustainability, Sustainable Design, Environmental Analysis, Climate Analysis, Daylight, Base Building, Interiors.

Tasks: As one of the Washington, DC officeʼs environmental specialist and LEED consultant, I played an important role in developing solutions for day-lighting, environmental envelopes, and climate analysis, among other sustainable concepts. As a LEED consultant I managed and coordinated all the LEED documentation for the firm’s base buildings and interiors projects. Provide general and specific design strategies to the team in order to meet the LEED requirements and sustainability goals. Oversee and coordinate materials’ selection green specifications (project manual) LEED documentation and submissions to USGBC. Perform eco-charettes and LEED kick-off meetings with clients consultants and contractors. Coordinate with the commissioning agent and energy modeler develop design tenant guide lines and Owner’s Project Requirements. Serve as one of the environmental performance softwares regional leaders for Gensler firm-wide.
LEED Consultant - Projects:

1. Natural Resources Defense Council - Washington DC - LEED CI v3 Platinum (27,600 sf)
2. The George Washington University - Charles E. Smith Center Renovation, Washington, DC - LEED NC v2 Gold (100,000 sf)
3. Ágora de Bogotá (Intl. Convention Center in Bogotá) - pursuing LEED NC v3 Gold (789,530sf)
4. Ernst & Young, Philadelphia, PA - pursuing LEED CI v3 Silver (74,100 sf)
5. Ernst & Young, Cleveland, OH - pursuing LEED CI v3 Gold (120,000 sf)
6. Monument View, Confidential Location, VA - pursuing LEED NC v3 Gold (600,000 sf)
7. Patriots Park, Reston, VA - pursuing LEED CI v3 Gold (500,000 sf)
8. Patriots Park, Reston, VA - pursuing LEED Core & Shell v3 Silver (500,000 sf)
9. 901 North Capitol, Square III, Washington, DC - pursuing LEED Core & Shell v3 Gold (269,000 sf)
10. JBG Summit, Reston, VA - pursuing LEED Core & Shell v3 Gold (288,000 sf)
11. Gensler Miami, Miami, FL - pursuing LEED CI v3 Silver (1,540 sf)
12. MedImmune Corporate Fitness Center, Gaithersburg, MD - LEED CI v3 Gold (9,000 sf)
13. Lockheed Martin, Gaithersburg, MD - pursuing LEED CI v3 Gold (95,000 sf)
14. Redstone Gateway - Bldg.1000, Huntsville, AL - pursuing LEED Core & Shell v3 Gold (120,700 sf)
15. Redstone Gateway - Building 1200, Huntsville, AL - pursuing LEED Core & Shell v3 Gold (120,700 sf)
16. Reznick Group HQ - Bethesda, MD - LEED CI v3 Silver (92,650 sf)

Mar 2011 - Jul 2012

TASK., San Juan, PR, US, Co-founder & Head of Architecture

Keywords: Collaborative Studio Leader, Urban Planning, Architecture, Exhibitions, Interiors.

Responsible for managing the design team that will arrange presentations for potential projects and prepare graphic representations of the design concepts to the clients (floor plans, elevations, sections, presentation drawings, renderings and handouts). I collaborated in conjunction with the team to implement an innovative and amazing design for our clientele. Constantly and proactively looking to achieve the maximum productivity and profitability for TASK through improvements of the systems and the overall working process, such as cash-flow worksheets, quotations for clients and work assignments.

Tasks: The experience in TASK gave me the opportunity to manage and coordinate a variety of architectural projects and art venues. Urban planning for the Humacao Municipality, a penthouse refurbishment, the development of a Kiosk for the Department of Labor, the decoration and set for fashion venue and a lamp exhibition made by young Puerto Rican designers, were the projects developed during the year in the firm.

Jan 2009 - Sep 2010

Up & Down Indoor Media, San Juan, PR, US, President

Creator of the business idea, founder & partner of Up & Down Indoor Media. Corporate Image designer: designer of logos, stationaries, and proposals for clients and building administrators. The position as president of Up & Down indoor Media provided a wide range of experiences within the fields of marketing and social relations, specifically marketing VPʼs and hospital executive directors.

Market analyst and designer of the business plan, identifying the potential buildings for implementing Up & Down Indoor Media infrastructure. Data base organizer. After the identification of the possible clients, I created and classified our target market. I was also creator and manager of a statistical system that calculated the media availability and number of clients and revenue.

Aug 2002 - Jun 2008


Architectural Association School of Architecture (AA), London, GB, Masters, MSc Sustainable Environmental Design, Environmental & Sustainable Design

The technical course is based on fieldwork methods and computational tools that are essential for all project work. This course also provides quantitative and qualitative criteria for the environmental assessment of cities based on local climatic conditions, built density, urban morphology, materiality and anthropogenic activity.

Sep 2009 - Jun 2011

Polytechnic University of Puerto Rico (PUPR), San Juan, PR, US, BArch, Arquitectura

Aug 2000 - Jun 2008


Awarded GIA - Gensler’s Innovation Award - Active Design Program., Award

Active Design is compilation of design strategies that promote physical activity, inspire change in stagnant behavioral patterns and encourage creative ways to impulse a healthy life style. Enhancing the creativity & sustainability goals of our projects, Active design explores innovative ways of social & space interaction.


Awards of Excellence, Commercial Interiors Project of the Year for NRDC - USGBC National Capital Region, Award

The NRDC office in DC is designed to maximize energy efficiency, minimize electrical power usage, minimize water usage. Just recently was awarded LEED Platinum - 92 points. Point total was #6 highest in the nation & #10 in the world.


Architectural Conservation Project Honor Award - PR Chapter of AIA., Award

Awarded to the conservation project "The New Old San Juan"


Finalist of Entrepreneur Contest “Exito Empresarial, Honorable Mention

On May 14th, 2004 we were finalists in the Éxito Empresarial Univeristario [Successful Enterprises Competition for University Students] sponsored by Puerto Ricoʼs main newspaper, El Nuevo Día.


Winner of Entrepreneur Contest “Lanzate al Futuro de Budweiser”, 1st Place

On November 2nd, 2002 we proudly earned the first prize of the Lanzate al Futuro [Dive Into the Future] contest sponsored by Budweiser, Anheuser-Busch, Inc., where we received the amount of $10,000.00 to start our business.


Areas of Specialization