The last 16 years of my career has been exciting and productive in the Dental/Medical Industry as I was afforded the opportunity to learn and grow in a single company. In every position I have been an excellent team player, creative problem solver, and organized visual communicator.
Working with medical professionals was a driving force to remain current on new procedures, trends and proper terminology. Dealing with government offices like the FDA and OSAP provided the opportunity to expand my knowledge about the industry and become a better product specialist.
My skill set enables me to be a versatile and key team member who relishes a challenge and is willing to roll up their sleeves to get the project completed or provide assistance when necessary.
Sultan Healthcare, Hackensack NJ, Assistant Product Manager
• Managed execution of product launch activities including interaction with Business Development & creation of marketing documents within the GIP-Accolade System, Global Innovation Process, using 5 stage gates.
• Conducted market analysis using internal dealer and external syndicated data to identify market conditions, trends and opportunities to provide recommendations.
• Worked with sourcing and packaging suppliers to identify formula, price, and package functionality for product launches, re-branding, sampling campaigns and trade shows.
• Assessed new product submissions through internal formulary evaluations and provided direction to R&D.
• Supported Sales force in trade show management with product and promotional marketing.
• Collaborated with ad agency to develop product communications for Co-op, National Journal advertising, educational tools, sell sheets and web-based media. Reduced over all creative spend by developing mock-ups in house.
Sultan Healthcare, Hackensack NJ, Marketing Coordinator
• Designed and maintained an electronic library of all competitive intelligence for use in CRM program.
• Coordinated all phases for national and local trade show venues.
• Partnered with graphic designer to create customized distribution marketing materials for direct mail, package stuffer, sampling campaigns and trade show marketing
• Created professional PowerPoint presentations used to train Sales Representatives on new products prior to launches.
• Executed monthly promotional (gift w/purchase) campaigns and initiatives.
• Developed monthly newsletter and reusable templates to communicate information (new product releases and inventory status) to sales representatives.
Sultan Healthcare, Hackensack NJ, Customer Service Manager
• Improved response time to dental professionals by 75% and increased overall customer satisfaction by developing and maintaining a FAQ binder for all questions relating to ingredients and allergy concerns.
• Assisted Marketing Coordinator with trade show deliveries and promotional marketing.
• Consolidated and streamlined Access databases for processing customer requests for free goods redemption, sample requests, and direct mail campaigns.
• Updated and maintained training manual for new hires.
• Coordinated with warehouse and distribution on discrepancy issues and supported sales with special requests.
DeVry Technical Institute (now DeVry University), Paramus, NJ, US, Bachelors, Technical Management
