With oversea college education in Canada, over 12 years of marketing and branding experience in consulting, lighting and designing industries, I would like to continue strengthening my unique and competitive marketing skills and to maintain an ascending curve of my career.
As a certified Chinese Career Manager and marketing professional, Jolin has proven experiences in driving all key aspects of marketing including brand strategy, communications and PR activities, experiences through both B2B and B2C channels.
Few highlights of Jolin's specialities:
• A great communicator and organizer and also extremely quick in finding creative solutions that keep schedules moving forward and budgets on track.
• Strong strategic mindset, proactive and result oriented that allow her to complete every project timely, accurately and to the highest standard possible.
Archilier Architecture, Shanghai, CN, Marketing Director
Responsible for planning, developing and implementing both short and long term Archilier’s brand strategy, marketing communications, and public relations activities, both internal and external, and monitoring process seasonally.
• Interpret Archilier brand at a global level in the means of visual, verbal, and behavioral, actively drive brand initiatives, campaigns, events and promotions in coordination with design team to enhance Archilier exposure in China marketplace.
• Initiate the new design and production of marketing communication materials and publications such as the use of logo, naming, newsletter, brochures, and banner ads design; establish Archilier website from scratch in leveraging social media platforms, SEO/SEM activities.
• Manage, track and execute yearly budget and maximize the return on deployed marketing actions.
• Supervise PR planning for China’s top hotel/commercial forums & events to secure speech opportunities for Archilier’s senior executives; oversee the preparation of media talks and coverage.
• Conduct internal and external research on new business opportunities, prospective clients, field trips and practice areas.
• Accountable for recruiting and training of the new employees to ensure their success in the company.
Philips Lighting (LED Lamps Global Business Unit), Shanghai, CN, Global Marketing Communications Specialist
Responsible for creating, optimizing and implementing comprehensive marketing communication programs and activities that assure the effectiveness of communications from global to regional marketing teams, through both B2B and B2C channels.
• Assisted marketing planner to develop new brand strategy, product roadmap of the “FutureLED” engaging with Philips design, product marketing teams cross-functional to implement across regions.
• Conducted relevant market research and analysis on benchmarking against key competitors, green awareness in hospitality and implemented research reports regularly within organizations across the globe.
• Standardized communications materials including naming & packaging, new product launch presentation in line with launch plan, sales story and value proposition as needed to maintain consistency of marketing deliverables, in alignment with Philips communications program.
• Created “Philips LEDlamps” intranet portal and internal newsletters regarding the infrastructure, web design, contents and publications to connect the communications across the globe.
ClarkMorgan Consulting, Shanghai, CN, Senior Account Manager
Responsible for developing in-depth B2B client relationships and securing sales with key accounts to ensure the sales revenue and margin targets are achieved in line with the overall S&M business plan.
• Developed and promoted in-house training programs and packages for key accounts, in line with CM’s pricing to a minimum level as agreed as annual sales targets, measured on a monthly basis.
• Established strong business networks with China’s HR professionals from Fortune 500 companies to help conduct annual training programs to their staff, including Intel, eBay, Shanghai World Financial Center, L'Oreal, Philips and Otis Elevator, etc.
• Proactively led the marketing campaign of “Canada Green Environmental Mission 2008” for the non-profit associates and governance as a project manager.
• Awarded “Outstanding Account Manager” of the year in 2008.
CCDI Institute, Shanghai, CN, Masters, Certified as Chinese Career Manager (CCMC)
British Columbia Institute of Technology, Vancouver, Canada , Bachelors, Marketing
