A Marketing Professional - possessing extensive graphic design experience - capable of digesting concepts rapidly and concisely with a skills set that allows fluid implementation through multi-channel platforms all the while mitigating the rigors of market penetration and promotion.
With a distinct mixture of strategic business development, clean graphic design and diverse marketing knowledge I've become a well balanced individual capable of establishing marketing and graphic standards, while implementing such practices that are common in today's business environment. Currently I am charged with the development, management and implementation of marketing initiatives for a NYC based small B2B firm specializing in landscape urbanism. Since joining this firm I've increased the quality of marketing products through redesigns as well as introducing the firm to common marketing practices (i.e.,web and print) all the while managing multiple business branding efforts. Most recent focus is the development and editorial of on-line content, rebranding of company marketing materials and design of annual email campaign for the new year.
HMWhite, New York, NY, US, Marketing/Graphics Manager
Measured, analyzed and reported to firm Principals|Ownership regarding efficiencies and effectiveness of marketing strategies and initiatives.
Designed and introduced online marketing strategies.
Developed, proposed concepts and content for print/web marketing initiatives.
Introduced strategic marketing programs to support the business development initiatives.
Directed the development and execution of campaign programs/projects/initiatives to meet annual business and marketing growth goals.
Scheduled and managed editorial strategy for online, print and email campaigns.
Led business development at state and regional (Mid-Atlantic) levels and the expansions in such markets.
Extensive experience with proposals at the state and regional levels as well as federal/state/city forms (i.e., SF 330, 255, 254, Vendex, DBA, State Registrations).
Experience with small business requirements at state and regional agency levels.
Designed lead generation matrix and implemented CRM (light version) into firm’s marketing fabric.
Brand development and management.
Developed and integrated graphic design standards for marketing materials.
Introduced and designed marketing materials (i.e., brochure, proposals, client presentations, etc.).
Led, designed, and developed content and the execution of all promotional efforts (e.g., print and web advertisements, mailers).
Analyzed and addressed challenges with the firm’s overall working methodologies to create efficiencies.
IT Director: responsible for analyzing, implementation and monitoring of firm’s entire network.
University of Maine at Machias (UMM), Machias, ME, US, Bachelors, B.S. Business Admin - Marketing
