Sara Anderson

Sara Anderson

Charlestown, MA, US



I am an experienced, results-driven, brand marketing & communications professional, with expertise in the hospitality, event planning and advertising industries. I am seeking to use my leadership, creativity and brand marketing skills to strategically develop fully integrated marketing & communications¬ strategies, which will contribute to an organization’s success by increasing revenue. My eight-plus years of experience includes: advertising, event planning, graphic design, marketing, promotions, public relations & social media.



Starwood Hotels & Resorts Worldwide, Boston, MA, US, Marketing Manager

Started as the Marketing Manager at The Boston Park Plaza Hotel & Towers in August, 2006; in November, 2011 I became the Marketing Manager at The Westin Boston Waterfront.
•Develop & implement annual marketing strategies for the hotel, meeting facilities & dining outlets in order to drive traffic, increase brand awareness and maximize revenue (includes traditional & online advertising, events, media, PR & social media/review sites)
•Manage client sites for 36 members of the Boston Metro Market Sales Team
•Develop revenue growth strategies with operations, sales and revenue management teams
•Brand management (includes developing the Park Plaza brand and managing the Westin brand)
•Oversee marketing budget, billing and vendors
•Manage coordinators (delegate daily responsibilities, projects and training)
•Design, negotiate and produce collateral, branded support materials and promotional products
•Write copy, proof read and edit branded materials
•Design & manage traditional and online advertising
•Plan, negotiate, produce & manage all local and national print, radio and online media
•Website design & management (led re-design of Park Plaza website in 2009)
•Manage search engine optimization and external agency
•Manage social media, review sites, e-blasts and email databases
•Develop & publicize hotel packages, events, programs and promotions
•Event planning (includes the Annual Taste of Park Plaza and Boston Choice Awards)
•Supervise corporate & editorial photo shoots & filming
•Lead strategist in crisis management
•Public relations (internal & managed external PR agency)
•Community relations & charitable partnerships
•Starwood’s of Boston Marketing Committee Chairwoman (includes: Sheraton Boston, Westin Copley, Westin Waterfront & W Boston)
•Member of community relations & green teams (developed community relations team at Park Plaza)
•Launched corporate pilot program for Westin (The Westin HIVE)
•Opened Restaurant in October, 2009
•Organize VIP & celebrity guest appearances (including Miss USA and actor Kevin James)

Aug 2006 - current

Mullen Advertising, Boston, MA, US, Account Executive

Started as an Assistant Account Executive in May, 2005 & was promoted to Account Executive in June, 2006
•Served as a liaison between the agency and my clients
•Worked with a team to strategize and present new business pitches
•Researched & compiled full competitive reviews for Fortune 100 clients
•Developed and managed client re-branding efforts
•Developed advertising, media, production & marketing strategies for two international clients
•Managed all print, design, broadcast & other advertising projects
•Managed media, media purchasing & interactive projects
•Managed budgeting & billing of all production & media projects

May 2005 - Aug 2006

Starwood Hotels & Resorts Worldwide, Boston, MA, US, Sales Coordinator

•Developed proposals and contracts for corporate clients & catered events
•Managed & communicated client resumes to internal staff
•Organized amenities for hotel VIP’s

Jan 2005 - May 2005

BBDO Advertising, Atlanta, GA, US, New Business & Marketing Intern

•Developed an advertising pitch for a potential new Fortune 100 client
•Organized & planned new business presentations
•Organized & maintained company intranet for new business
•Organized & completed award show applications for Effie and AMA Awards

Aug 2004 - Nov 2004

Liz Lapidus Public Relations, Atlanta, GA, US, PR Intern

•Compiled full competitive reviews for clients
•Researched competitor’s promotions
•Managed & organized client media clips

May 2004 - Aug 2004

James Madison University Recreation & Education Center, Harrisonburg, VA, US, Marketing Assistant & Graphic Designer for Special Events

•Designed & produced graduate assistant brochure
•Developed new & creative special event promotions
•Responsible for marketing and planning of University Recreations Warm a Winter Wish Foundation
•Designed advertisements, flyers, logos, bulletin boards, and banners for UREC special events

Jan 2003 - Dec 2003


James Madison University, Harrisonburg, VA, US, Bachelors, Business Marketing

Aug 1999 - Dec 2003


Stars of the Industry Award for best Annual Special Event, 1st Place

Won for Taste of Park Plaza, 2010


Manager of the Quarter, 1st Place


Areas of Specialization