Three words that best describe Georgiana: creative, organized & resourceful. Her specialties and interests are corporate communication, online communication, social media, emerging technologies, media relations, web content management, implementing multi-disciplinary projects, digital strategy, strategic planing and idea generation—based on deep listening and provocation.
Turn on’s: Life-hacking, learning, business, philosophy, productivity, reading, running, travel, good food.
Turn off’s: Small/close-mindedness, politics, sloth, excuses, complaining, soda.
UCLA Health, Los Angeles, Web & Social Media Strategist
• Handle web and social media strategy for Mattel Children’s Hospital UCLA and its related pediatric divisions, UCLA Health, and UCLA Operation Mend
• Project manage campaigns and collaborate with internal and external social media teams to grow UCLA Health’s overall Facebook presence by 105% (+85,000 fans) and that of Mattel Children’s Hospital UCLA by 200% (+34,000 fans) during my first 9 months in the role
• Mine data using a combination of social media monitoring and competitive analysis tools including Google Analytics, SiteImprove, DigiMind, Hootsuite, Facebook Insights, Twitter Analytics and Iconosquare, and compile analytics reports and audience outreach roadmaps
• Write under deadline, edit content for clarity and audience, and develop proactive digital media and communications strategy to drive engagement and reach
• Oversee content publishing and social media calendar collaborating with department reps and social media ambassadors across the UCLA Health System
• Produce UCLAMDCHAT webinar series streaming live on YouTube and Facebook Live
• Serve as project manager in charge of user acceptance testing and content migration to update the web presence of 10+ clinical departments within UCLA Health
• Serve as web editor and content manager in charge of digital experience and web communications for several complex UCLA Health service lines including Pediatrics, Surgery and Transplant Services
Southern California Institute of Architecture (SCI-Arc), Los Angeles, PR & Online Media
• Develop and manage SCI-Arc’s external communications and public relations activities
• Handle media relations and develop strategic, long-term, cross-channel communications plans for the entire school with the goal to increase coverage and enhance visibility of the school’s mission, programs, fundraising efforts and community engagement
• Manage website content updates, maintenance, design and Google Analytics monitoring
• Work with development, recruitment and alumni relations senior staff to develop content for the website, social media, biannual magazine, newsletters and other marketing collateral
• Handle program promotions for a wide array of public programs hosted each academic year, including 6-8 gallery exhibitions, approximately 50 public lectures and 8-10 special events
• Strategize the school's social media presence, create content, and monitor campaigns for robust engagement and growth
• Screen and respond to press queries, arrange interviews with faculty experts, secure leadership interviews, and student and alumni coverage
• Draft news releases, media advisories, and prompt, factual responses to current events
• Manage a team of student workers ensuring photographic documentation of public events, gallery openings and alumni programming
• Maintain media lists and press contacts, and proactively cultivate and manage relationships with local and national design and architecture writers
• Maintain the school's digital asset archive, including photo, video and other online assets
• Manage content for the school's digital display network featuring news and events of interest to the SCI-Arc community
• Monitor press coverage and distribute weekly coverage reports to senior staff members and board of directors
USC Viterbi School of Engineering, Los Angeles, Web Content Coordinator
• Curate and update content on several pages of the USC Viterbi web site, including Faculty Awards, Division of Electrical Engineering and International Programs
• Work with graphic designer to update banners and create visuals for new pages
University of Southern California (USC), Los Angelese, Masters, Strategic Public Relations
