Georgiana Ceausu

Georgiana Ceausu

Los Angeles, CA, US



Three words that best describe Georgiana: creative, organized & resourceful. Her specialties and interests are corporate communication, online communication, social media, emerging technologies, media relations, web content management, implementing multi-disciplinary projects, digital strategy, strategic planing and idea generation—based on deep listening and provocation.

Turn on’s: Life-hacking, learning, business, philosophy, productivity, reading, running, travel, good food.

Turn off’s: Small/close-mindedness, politics, sloth, excuses, complaining, soda.


UCLA Health, Los Angeles, Web & Social Media Strategist

• Handle web and social media strategy for Mattel Children’s Hospital UCLA and its related pediatric divisions, UCLA Health, and UCLA Operation Mend
• Project manage campaigns and collaborate with internal and external social media teams to grow UCLA Health’s overall Facebook presence by 105% (+85,000 fans) and that of Mattel Children’s Hospital UCLA by 200% (+34,000 fans) during my first 9 months in the role
• Mine data using a combination of social media monitoring and competitive analysis tools including Google Analytics, SiteImprove, DigiMind, Hootsuite, Facebook Insights, Twitter Analytics and Iconosquare, and compile analytics reports and audience outreach roadmaps
• Write under deadline, edit content for clarity and audience, and develop proactive digital media and communications strategy to drive engagement and reach
• Oversee content publishing and social media calendar collaborating with department reps and social media ambassadors across the UCLA Health System
• Produce UCLAMDCHAT webinar series streaming live on YouTube and Facebook Live
• Serve as project manager in charge of user acceptance testing and content migration to update the web presence of 10+ clinical departments within UCLA Health
• Serve as web editor and content manager in charge of digital experience and web communications for several complex UCLA Health service lines including Pediatrics, Surgery and Transplant Services

Nov 2015 - current

Southern California Institute of Architecture (SCI-Arc), Los Angeles, PR & Online Media

• Develop and manage SCI-Arc’s external communications and public relations activities
• Handle media relations and develop strategic, long-term, cross-channel communications plans for the entire school with the goal to increase coverage and enhance visibility of the school’s mission, programs, fundraising efforts and community engagement
• Manage website content updates, maintenance, design and Google Analytics monitoring
• Work with development, recruitment and alumni relations senior staff to develop content for the website, social media, biannual magazine, newsletters and other marketing collateral
• Handle program promotions for a wide array of public programs hosted each academic year, including 6-8 gallery exhibitions, approximately 50 public lectures and 8-10 special events
• Strategize the school's social media presence, create content, and monitor campaigns for robust engagement and growth
• Screen and respond to press queries, arrange interviews with faculty experts, secure leadership interviews, and student and alumni coverage
• Draft news releases, media advisories, and prompt, factual responses to current events
• Manage a team of student workers ensuring photographic documentation of public events, gallery openings and alumni programming
• Maintain media lists and press contacts, and proactively cultivate and manage relationships with local and national design and architecture writers
• Maintain the school's digital asset archive, including photo, video and other online assets
• Manage content for the school's digital display network featuring news and events of interest to the SCI-Arc community
• Monitor press coverage and distribute weekly coverage reports to senior staff members and board of directors

Sep 2009 - Nov 2015

USC Viterbi School of Engineering, Los Angeles, Web Content Coordinator

• Curate and update content on several pages of the USC Viterbi web site, including Faculty Awards, Division of Electrical Engineering and International Programs
• Work with graphic designer to update banners and create visuals for new pages

Jan 2008 - May 2009


University of Southern California (USC), Los Angelese, Masters, Strategic Public Relations

Aug 2007 - May 2009

Areas of Specialization