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I'm a Brazilian Graphic Artist based in New York City specialized in Graphic Design and Digital Illustration for print, consumer goods, marketing and advertising. I earned my Bachelor of Arts Degree in Industrial Design with Major in Visual Communication from State University of São Paulo (UNESP) and then pursued my carrier as Graphic Designer while working for leading companies in Brazil and US. With more than 10 years of professional experience, my work is known for being innovative, professional with a refined graphic sensibility and strong mix of cultural influences.
URB Design, Ltd., New York, NY, US, Senior Graphic Designer / Art Director
Providing creative vision and art direction for companies in United States and Brazil.
Key Achievements:
• Directed and designed print ad campaigns, sales presentations, web banners, logos, flyers, posters, large format banners, brochures and invitations for Bronx Museum, Ravel Hotel, Canal Room, Ballet NY, Balan Inc and BlueChip Sports Group.
• Developed full brand identity for restaurant/lounge Penthouse 808 (Ravel Hotel), Sky Lodge Vertical Drop and BlueChip Sports Group.
• Designed and executed the style guide and illustrations for the children’s brand, Pink Pirouette.
Titan Outdoor, New York, NY, US, Senior Graphic Designer
Successfully translated subject matter into concrete design themes for large-format street banners. Responsible for prepress production of all banner artworks. Collaborated with creative team to design marketing and sales presentations.
Key Achievements:
• Designed over 375 eye-catching large-format street banners from concept to completion primarily in New York City and Philadelphia that have been viewed by over 11 million people. Clients include museums and art galleries (Guggenheim, MOMA, Neue Galerie), financial institutions (Bank of America, Capital One, Citibank, BGC/Cantor Fitzgerald, HSBC, Credit Suisse, TD Bank), airlines (American, Continental, Delta, Southwest), communications firms (AT&T, Verizon Wireless) and major retailers (Bloomingdale’s, Disney, J&R, Lord & Taylor, Macy’s).
• Managed in team design revisions between clients, city tourism and regulatory agencies ensuring that all banner programs adhered to city regulations and guidelines resulting in an average 97% approval rate.
Tilibra (MWV), Bauru, São Paulo, Brazil, Senior Designer
As a creative designer for Brazil’s leading stationery manufacturer, designed and executed over 200 products for adults, teenagers and children, including diaries, notebooks, student files & folders, brochures, binders, address books, business notebooks, school supplies and accessories.
Key Achievements:
• Consistently recognized for fresh and innovative ideas in every product collection.
• Successfully created and managed product collections utilizing style guides from leading global companies such as Walt Disney Pictures, Mattel, and Nintendo.
The New School, New York, NY, US, Graphic Design
Nine-week program of intense discussions and assignments about design fundamentals and concept development as they relate to typography, composition, and color.
State University of São Paulo (UNESP), Bauru, SP, Brazil, Bachelors, Industrial Design, Major in Visual Communication
The degree program is designed with two qualifications: Graphic Design and Product Design. Students are presented with a multidisciplinary foundation helping them to develop a wide understanding of practical projects, research in design and technical skills, subjects needed to begin a career as a Designer.
