Anthony Deen

Anthony Deen

New York, NY, US



My architectural projects range in scale from specialty trade booths to large hotel resorts. I was most recently the Senior Design Director for TPG Architecture LLP, helping land such top-tier clients as British Airways, SL Green Realty, Chelsea Market, and the biggest engagement in the firm’s history- the complete redesign and renovation of the 28 story, 1,230 room iconic Milford Plaza Hotel.

Before joining TPG, I was Vice President of Design for the Virgin Megastores in the North America, where my team designed the last generation of megastores and Virgin’s award-winning MegaPlay digital preview system. I was also a senior architect at The Rockwell Group where I helped launch The Interaction Lab. My projects for Rockwell included the relaunch of the FAO Schwarz flagship stores in New York and Las Vegas; the Marketplace at JetBlue’s new Terminal 5 at JFK Airport, and a new W Hotel and Resort in Surf City USA.

I received my first professional degree from the Cooper Union, studied urban design at City College’s School of Architecture, and earned my Master of Architecture degree from Parsons School of Design.



Parsons The New School for Design, Associate Professor

Founding Director of the MFA in Design + Technology program, School of Art, Media and Technology.

Current courses: MFA Thesis Studio 1 + 2, Responsive Environments, Cinema Theory and Practice

Sep 1996 - current

TPG Architecture, Senior Design Director

Studio head: design lead and project manager for airport, retail and hospitality clients as well as base building projects. Hands on design and project management from concept through construction administration. Repsonsible for client pitches, consultations and all presentations. Clients: British Airways, Chealsea Market, the Milford Plaza Hotel and SL Green Realty.

Mar 2007 - Jun 2010

Rockwell Group, Senior Architect

Design and project management from client pitch and concept through implementation. Team leader on simultaneous projects for hospitality, retail and transportation clients. Also co-founded The Interaction Lab at Rockwell Group, an in- house new media technology studio. Responsible for client pitches and presentations. Clients: FAO Schwarz, Gap, Inc., JetBlue Airlines, Starwood and W Hotels.

Jul 2003 - Mar 2007

Virgin Entertainment Group, VP Store Design

Design and project management lead for Richard Branson’s North American megastore chain. Responsible for the look and feel of the US stores. Coordinating design across all aspects of the in-store environment: marketing, merchandising, graphic programs, fixtures, POS, and overall store design. Designed next generation prototype store, environmental graphics and way-finding system and the Virgin “Megaplay” system.

Mar 1999 - Oct 2002


Parsons The New School for Design, MArch, Architecture

Sep 1992 - May 1995
Sep 1990 - May 1992

The Cooper Union, Bachelors, Schools of Architect and Art

Sep 1978 - May 1982