Hi there! My name's Max. I am a recent graduate from the University of California, Los Angeles. I received 2 degrees, a B.S. in cognitive science and a B.A. in architectural studies from UCLA's school of Architecture and Urban Design. I am eager to use my experience in architecture and cognitive science to design with human's best interest in mind. With interest in design, psychology, and research, I would love to work on projects which center the human experience and aim to optimize enjoyment of daily life. In addition to my architectural work, I have experience in user experience and interface design, social media management, and marketing.
UCLA Housing Media Team, Los Angeles, CA, US, Platform Manager and Designer
- Managed @uclahousing and @iamabruin Instagram, TikTok, and Twitter accounts.
- Collaborated with 20 team members to develop content by means of creating messages, videos, graphics and images to engage students.
- Engaged my extensive knowledge of trends, networks, and upcoming and current events to compose messages and information targeted at various groups through social media and live events.
- Produced promotional and comedic graphics by leveraging the Adobe Creative Suite.
Simply Rational - The Decision Institute, Berlin, DE, UX/UI Design Intern
- Utilized Figma to lead the complete overhaul of Simply’s website with emphasis on interactivity, navigation, and brand aesthetics.
- Reworked existing copywriting to communicate the services of the company more concisely.
- Designed 10 compelling slide decks and one pagers to be presented at Behavioral Science conferences in Germany. Supported various marketing and communication efforts while maintaining a consistent brand identity and voice.
University of California, Los Angeles (UCLA), Los Angeles, CA, US, Bachelors, Architecture and Cognitive Science
- Received a B.A. in architectural studies and a B.S. in cognitive science.
- Architecture coursework consisted of studios, critical design theory, and historical survey. I completed both independent and group studios. I utilized Rhino, the Adobe suite, Blender, V-Ray, to produce deliverables and began learning Auto CAD in my last year.
- Cognitive Science coursework focused on human behavior and research methods. With courses in psychology, computer programming (Python, C++, MATLAB), user experience design and research, neuroscience, philosophy, and anthropology, I gained a well-rounded understanding of human behavior and its applications.
Best Work - 2023-2024 School Year, Honorable Mention
Granted by UCLA school of Architecture and Urban Design. Recognition of my group's work for the studio "Off-Campus Living" taught by Benjamin Freyinger. This project was to adapt an existing apartment building in downtown LA into a residential UCLA Art school expansion. Our project consisted of 4 towers twisting and connecting with one another in a dynamic arrangement. Utilizing shafts, elevators, and stairs for circulation of people, light, and air, we aimed to design a space that would inspire artists and welcome the Los Angeles nature inside the facility. More details can be found here: https://maxorroth.com/art-incubator-1
Judith and Milton R. Stark Scholarship Award, Scholarship
Awarded to undergraduate students with demonstrated professional promise in the arts. Judith and Milton Stark believed strongly in the power of art to effect change, and supporting students who could achieve this vision.
