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Zoe Melzer

Zoe Melzer

New York, NY, US

 
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About 

As an individual with a Bachelor of Fine Art degree in Art History from Pratt Institute, I bring a unique perspective to the field of architecture. Highly knowledgeable in social media and design, I possess valuable work experience that allows me to seamlessly integrate these skills into the architectural realm. With a confident aptitude for writing and cataloguing, I excel at creating compelling narratives and organizing information effectively.

My expertise extends beyond the traditional boundaries of architecture, as I am skilled in developing and cultivating brand images. I have a keen ability to generate innovative ideas and implement them through strategic planning and management. By leveraging my understanding of design principles and my proficiency in social media, I can elevate the firm's brand and reach a wider audience.

My educational background in Art History equips me with a deep appreciation for aesthetics and a comprehensive understanding of artistic movements. This knowledge allows me to approach architectural projects with a discerning eye and a nuanced understanding of the historical and cultural contexts that shape design.

Employment 

FF2 Media, Journalist (independent contractor)

• Conducted in-depth interviews with filmmakers and artists, producing compelling and engaging content for FF2 Media, a prominent online platform dedicated to promoting women filmmakers and artists.
• Authored numerous articles and reviews showcasing expertise in the realms of movies and art, effectively capturing the essence of the subject matter and delivering insightful analysis to FF2 Media's diverse readership.
•Demonstrated exceptional research skills, ensuring accuracy and credibility in all written pieces, while maintaining adherence to FF2 Media's editorial guidelines and standards.

Jan 2024 - current
 

Carole Feuerman, PR & communications associate

•Wrote, maintained, and updated press kit materials.
•Increased social media engagement and website traffic by 200 percent by creating unique content such as exclusive posts and videos.
•Executed marketing, advertising and promotional strategies that led to brand partnerships, and
social media sponsorships.
•Managed social media/engagement via posts, stories and tweets on TikTok, Instagram, LinkedIn, and Youtube.
•Directed newsletters, memoranda and other internal team communications.
•Cataloged artwork using excel, and designed branded merchandise •Assisted in website formatting.

May 2023 - Dec 2023
 

The Social Blueprint, Graphic Design Intern

•Worked under the direction of senior project managers and a graphic design team on collaborative objectives for their website.
•Designed clear, engaging graphic communications for print and online use.
•Created original visual content for publication in diverse platforms like Indesign, and Adobe Photoshop.

Feb 2023 - Apr 2023
 

Azure Arts, Gallery Intern

• Provided information from gallery's holdings to other curators and to public.
• Oversaw social media accounts, including TikTok, with posts that had an average of 300 percent
more engagement.
•Created content that utilized niche designs to showcase the featured artwork and artists.
• Invited and helped manage the audience during opening night.
• Assisted in developing and decorating the exhibition space.
• Used Adobe photoshop to make invitations, and a catalog with the necessary artwork.

Nov 2022 - Feb 2023
 

Vapid Arts, Intern

• Liaised with gallery personnel to coordinate showings and special events.
• Maintained active social media accounts to network with galleries and engage with
target audience.
• Curated portfolios of artistic work to demonstrate styles, interests and abilities.

Nov 2021 - Jan 2022
 

Education 

Pratt Institute, Bachelors, History of Art & Design

Studying for my BFA in the History of Art and Design at Pratt Institute was an incredible journey. One of the highlights was the opportunity to study abroad in Venice, immersing myself in the city's rich artistic heritage. Exploring historical landmarks and engaging with the local art community deepened my understanding of art history and design principles. The program fostered critical thinking, visual analysis, and research skills while encouraging interdisciplinary learning.

Aug 2020 - Jun 2023
 

Awards 

Pratt Merit Scholarship, Scholarship

2023
 

Pratt Circle Nomination, Award

Graduated Summa Cum Laude & maintained a GPA of 3.7

2023
 

Areas of Specialization 

Skills