Experienced, marketing enthusiast with a passion for storytelling. Driven to exceed revenue and exposure goals by increasing brand awareness as well as service and product engagement. Please reach out for a full up-to-date copy of my resume and portfolio.
EmeraldX, New York, NY, US, Marketing Manager
● Create an annual marketing calendar of campaigns, consisting of daily social media posts and targeted email series, to meet registration goals for HOW
Design Live’s in-person conference and exhibition, and additional virtual events.
● Develop first-ever original HOW Design video content, concepting creative, and utilizing vendor partnerships to minimize budget and production timeline, in
service of marketing campaign goals.
● Update HOW Design’s website with new content via Wordpress, and tag all content with branded and non-branded search engine optimization language
to increase new subscribers and site visitors.
● Project manage graphic design production across internal departments to meet deadlines while maintaining brand authenticity and quality standards.
● Capture and analyze data from email marketing, social media posts and website traffic, using Active Campaign CRM, Google Analytics and social media
audience insights, to enhance subscribership and audience retention.
ABC Carpet & Home, New York, NY, B2B & Trade Marketing Manager
● Concept and project manage creation of all trade program marketing campaigns from launch to conclusion including two web pages, tri-monthly emails
(35% average open rate), social media posts (400,000 impressions per quarter), and collateral associated, such as the first-ever Custom Studio lookbook,
resulting in over 2,000 designers registered in less than one year.
● Art direct photo shoots to create lifestyle and product collection imagery for Trade program and Custom Studio marketing and advertising efforts.
● Foster brand voice, craft copy and offer positioning, and design layouts for all Trade and Custom Studio communications.
● Manage implementation of digital asset management software to create a searchable internal archive for over 100,000 marketing & ecommerce images,
and an external archive of over 5,000 images of custom rug and broadloom swatches.
Interior Marketing Group, New York, NY, US, Marketing Manager
● Execute branding campaigns by developing presentation decks, creating invitations and overseeing cross-platform social media marketing of events via
Hubspot CRM, Eventbrite, Instagram, Facebook.
● Produce and manage events in service of selling luxury real estate, ranging from broker’s opens and brand activations to restaurant tastings and fine arts
exhibits, to connect brokers with high end buyers.
● Develop IMG’s product placement program through initiation of relationships and working directly with notable luxury brands such as Aston Martin, Bang &
Olufsen, Oribe, C.O. Bigelow, and Moet-Hennessey resulting in distribution of over $300,000 in luxury goods.
● Organize over 20 annual brand activations with budgets ranging from $10,000 to $30,000 and manage a team of four daily and over 30 during events.
● Cultivate and facilitate exposure opportunities and sponsorship of IMG events for internationally recognized financial partners such as Wells Fargo, Cincinnati
Insurance, and First Republic Bank.
Drexel University - Antoinette Westphal College of Media Arts and Design, Philadelphia, PA, US, Bachelors, Cinema Studies & Production
Bachelor of Science focused on learning the art of story telling through the creation of media with digital technology, applications and programs.
