Creative professional with experience in digital media, brand identity, and developing campaign strategies. Proven track record of success in designing, developing, and delivering creative solutions. Seeking a position to utilize my skill set in concept development and drive innovative projects.
Xaxis, New York, NY, US, Creative Producer
• Last year, managed and completed programmatic/digital ad creative campaigns and DOOH campaigns exceeding $4.8 million in revenue for clients from campaign launch to final reporting. Liaised between external and internal teams of account managers, developers, designers, project managers, and ad operations, ensuring all creatives were of high quality and met all graphic design standards.
• Analyzed post-campaign reporting, client feedback, and industry trends to curate assets required for campaigns and offer optimization recommendations for units and creatives to meet campaign objectives.
• Assist in new product ideation: Added QR codes as a new product offering to increase conversions, digital growth, and improve customer engagement by generating and editing QR codes to fit the desired look of campaigns.
• Help create and implement new creative production systems and procedures to maintain a consistent delivery of high-quality deliverables for a growing clientele.
CUNY Hunter College, Bachelors, Fine Arts
