Hawkshot, Detroit, MI, US, Founder & CEO
• Created marketing consulting company specializing in golf courses, generating $22K in revenue, improving clients’ sales by an average of 63%
• Partnered with 4 golf courses in Michigan, producing marketing and video content and revamping websites
• Produced marketing and video content for Nadeshot, a channel with 3M+ YouTube subscribers and 500M+ total views
Hawkshot, Detroit, MI, US, Marketing Specialist
• Enhanced client’s websites using Google Analytics, SEO, and Hawkshot’s hallmark course-flyover videos, decreasing website initial bounce rates by 50%-80%
• Produced 20+ videos, editing them with Final Cut X and After Effects, occasionally utilizing Adobe Photoshop and Illustrator
YouTube Content Creator, Detroit, MI, US (Remote), Content Creator
• Built two personal YouTube channels to a total of 53K+ subscribers and 8.5M+ channel views, utilizing SEO and metadata optimization, and platform trend analysis
• Created engagement across multiple platforms, 4.7M+ views on Instagram and 1200+ followers on Twitter, using social media best practices and KPIs
Nike, Detroit, MI, US, Golf Marketing Intern
• Traveled Country Clubs in Michigan promoting marketing campaigns, running fitting sessions, and producing video content to sell Nike Golf Equipment
Michigan State University, East Lansing, MI, US, Bachelors, Marketing
• Bachelor of Arts, Major in Marketing
• Entrepreneurship Minor
