Urban Country Designs, Bethesda, MD, US, Assistant Director of Trade Services & Interior Designer
• Co-lead the Trade Department for 150+ clients (designers/contractors/architects/vendors) in upscale showroom for high-end residential and commercial clients resulting in revenues of $1.9M in ’20, $1.2M in ‘19 (153% growth from ‘18)Co-lead the Trade
• Spearhead new processes in order to modernize and provide top tier management of projects from inception to completion resulting in dramatically improved client experience and an increase in larger-scale projects (e.g., tracking systems for all projects as well as formalized/established Design Contract process as well as presentations)
• In addition to Trade work, create individualized Design Contracts with clients which include on-site consultations, floor plans, presentations, selections/procurement, budget proposals, project management, tracking, and oversight of delivery and install
• Prepare and present for all new business opportunities including creation of pitch decks, proposals, and contract negotiations
• Responsible for all marketing/advertising collateral including independent message creation and creative execution across social media platforms
• Present design concepts on live, local D.C. FOX News (4 spots total)
• Attend at annual Fall/Spring Furniture Market as well as specific vendor trainings in North Carolina to stay up to date on current trends and styles
Creative Cooperative, Washington, DC, US, [Part Time/Freelance] Account Lead/Branding Consultant
• Proactively sourced and executed part-time opportunities in brand development/advertising consulting for emerging markets and interior design firms
• Orchestrated communication between virtual creative teams and client in luxury yacht design across the country
• Day-to-day contact for client COO
• Developed estimates for integrated marketing plans including scope of work and timelines
• Continuously identified client needs by proposing incremental project opportunities outside of assigned scope to provide value-add
One Bead, Boston, MA, US, [Volunteer] Board Member
• Assisted with starting a 501(c)(3) non-profit organization focused on providing platforms for elementary/middle school-aged students to bravely voice their beliefs, opinions, and ideas about issues within their communities. Our social impact experience gives students a $1,000 grant opportunity to positively impact their own community learning skills such as finance, marketing, and public speaking while being introduced to local leaders. Responsibilities include:
• Donor outreach fundraising on track for $416,000 (FY20)
• Heavily involved in strategizing and launching evergreen/promotional marketing campaigns
FCB Chicago, Chicago, IL, US, Account Executive
[Clients: Anheuser Busch (Michelob ULTRA, Lime-A-Rita, Mixxtails), Boeing (Corporate), Humana (Social) and Aramark]
• Managed client relationships (both B2B & B2C) across fully integrated global advertising/marketing campaigns including strategy and creative development across production, broadcast, digital, social, radio, print, and out-of-home.
• Responsible for the executions of Anheuser Busch’s $3.5M advertising production spend including a 2016 Super Bowl broadcast commercial and 2016 Summer Olympics integrated campaign
• Managed a cutting-edge digital project for Anheuser Busch that served hyper-targeted ads on YouTube utilizing Google’s behavioral search technology contributing to double-digit brand favorability and purchase consideration lifts for Lime-A-Rita
• Responsible for coordinating Boeing’s global advertising in 5+ different countries
• Led the team that developed an extensive, integrated marketing presentation for Anheuser Busch VP to present to the entire ABI network of national management and field teams (6,000+ attendees)
• Lead coordinator for legal and compliance negotiations, monthly financial budgeting reports and overall project management
• Promoted 3 times in 2.5 years
Hobart and William Smith Colleges, Geneva, NY, US, Bachelors, English
Double Minor: Art History and Media & Society
