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Isabell Serrano

Isabell Serrano

San Francisco, CA, US

 

About 

I’m a hardworking individual that strives to overcome challenges and learn something new everyday. By learning new techniques, I can better myself as a designer and become more confident with the work I produce. I believe that a designer never stops learning, even after graduation. With this in mind, it makes me eager and less fearful of the world that awaits me in the design industry. Over the years, I’ve become more confident in my ability to work and communicate in a group. And this makes me excited to work alongside experienced designers, and to learn from them.

Employment 

Junior Wildlife Rangers, Berkeley, CA, US, Graphic Design Intern/Volunter

Description: Create visuals for the Junior Wildlife Rangers to captivate and educate children in wildlife preservation and habitat conservation.
Tasks:
Designed the cover for Junior Wildlife Rangers’ Passports
Designed layout for Junior Wildlife Rangers activity booklet
Designed cover for Junior Wildlife Rangers booklet

Sep 2019 - current
 

San Francisco Bicycle Coalition, San Francisco, CA, US, Graphic Design Intern

Description: I was given the opportunity to work alongside the coalition’s Communications Designer to produce visuals needed for their Golden Wheel’s Award event, and worked on some projects to help bring more awareness to the SF Bicycle Coalition and the services they offer.
Tasks:
Produced signage, program flyer, and other miscellaneous visuals needed for the Golden Wheel’s Award
Designed postcards that brought awareness to their Valet Bicycle Parking service
Designed an infographic for their Urban Bicycling classes on their website

Jun 2019 - Aug 2019
 

San Francisco State University, San Francisco, CA, US, SF State Opera Poster Project (Practicum)

Description: Worked with other students to design a poster for the SF State School of Music and Opera to help them advertise two operas that they would be performing, The Old Maid & The Thief and Amelia Goes to The Ball. For the duration of the project, I was appointed group leader and had more responsibilities than most.
Tasks:
Was appointed as the team leader
Assigned tasks and deadlines
Kept the team focused and on-track
Involved with designing concepts and comps for client
Assisted teammates with anything they needed help with (ex. advice, feedback, etc.)
Communicated with client
In charge of printing posters and flyers
Prepared thumbnail for website

Feb 2019 - Apr 2019
 

San Francisco State University, San Francisco, CA, US, Senior Design Project (Practicum)

Description: This semester long project had me focus on finding a problem in the world, and then designing a solution. For my project, I focused on making the citizens of San Francisco more aware about proper battery disposal by designing an informative pamphlet and small comic.
Tasks:
Extensive online research
Created an online survey; used data for research
Interviewed Senior Residential Toxics Reduction Coordinator, Maggie Johnson, of San Francisco Department of the Environment
Created thumbnails and designed concepts
Put together a presentation slide of my design process for a small panel of guests
Printed mock-ups

Sep 2018 - Dec 2018
 

Education 

San Francisco State University, San Francisco, CA, US, Bachelors, Visual Communication Design

Graduated with Honors (3.550 GPA)

Jan 2014 - May 2019
 

Skills