Alison Pascucci

Alison Pascucci

Levittown, PA, US



Senior Marketing Coordinator with over 20 years of experience in the A/E industry. Primary focus is on pursuits for the Education | Science | Technology program with additional experience supporting Federal, Civic, Healthcare and International market sectors.


HDR, Lawrenceville, NJ, US, Senior Marketing Coordinator

2013-present, Senior Marketing Coordinator
Assumes the responsibilities of the current E|S|T Pursuits Manager as needed;
Prepares RFP’s, RFQ’s and RFI’s along with interview presentations;
Collaborates with Business Development Directors, Project Directors, Project Managers, Technical Writers and Graphic Designers on capture planning, proposal development and interview strategies;
Monitors client websites for potential leads;
Manages proposal information in CRM for Special Projects Group;
Trains and mentors new and junior level employees;

2005-2013, Marketing Coordinator
Coordinated with Business Developers, Project Directors and Project Managers to develop, organize and produce design of marketing materials including: pre-qualifications, requests for information, qualifications, proposals, SF330’s, various government forms and interview presentations;
Responsible for coordinating pursuits from start to finish, including reviewing the RFI, RFQ or RFP, attending Go/No-Go meetings, creating a proposal work plan, scheduling and leading the kick-off meeting, delegating appropriate sections to technical staff and subconsultants, coordinating, editing and updating non-technical sections such as project sheets, resumes, organization charts and cover letters;
Maintained and updated personnel resumes and project information to be used on pursuits;
Maintained accurate pursuit status reports in CRM database system

2000-2005, Project Facilitator
Supported Director of Design, Director of Architecture and Architecture Department with projects, project deliverables, meetings, schedules and travel

Jun 2000 - current

Bruns-Pak Engineering Inc., South Plainfield, NJ, US, Marketing Coordinator

Assisted in developing and maintaining new website, coordinated with 3rd parties;
Supervised direct mail and e-mail campaigns
Created marketing reports and forecasts and oversaw marketing and sales databases;
Organized and updated all marketing and sales support tools (evaluations, corporate literature, presentations, promotional items, videos, etc.);
Managed support staff;
Developed new corporate brand and created new brand literature, video and trade show exhibit;
Ran company trade shows including promotional materials, presentations, exhibit and marketing support materials

Jan 1989 - Jun 2000


Richard Stockton College, Pomona, NJ, US, Bachelors, Marine Science

Bachelor of Science, Marine Science

Sep 1989 - May 1993

Areas of Specialization