As a skilled digital marketer, I’ve continually found my greatest successes have been achieved in the areas of sales, marketing, customer service, and business development. I’m confident my skills and background align perfectly with the requirements of many roles within the realm of marketing.
In my most recent role, I have directly managed all teams including email testing, deployment, creative, data and ad operations teams to launch an average of 9 varying campaigns a day. I maintain strong client relationships by utilizing my problem-solving and customer service skills. I also ensure client requests are fulfilled in a timely manner by effectively communicating and understanding the timelines and responsibilities of other teams. As a campaign coordinator at Bridge Marketing, I ensured that all of my campaign deployments met their deadlines and the client was left with a pleased and lasting impression.
In my role at Leica Camera, I led all aspects of digital branding for Los Angeles, District of Columbia and Miami locations while working closely with headquarters in Germany. My responsibilities included website content, email newsletters, nationwide promotions, and social media management on Leica-Camera.com. In order to post anything on behalf of Leica Camera, I would almost always need approval from headquarters in Germany prior. This would prove to be difficult at first, however, later would not be as much of a problem by managing my time more carefully to ensure I send HQ what needed approval as early as possible while making sure to follow up. I also helped foster many successful collaborations with influencers via Instagram that proved to be extremely impactful while launching the Instagram page.
Escalante Furnishings, New York, NY, Business Development Manager
Designed and implemented company website; obtained 20 new clients within first month of go-live
Client’s first point of contact for all incoming service, sales, and quote inquires
Developed marketing strategy for business to business (B2B) and business to consumer (B2C) to increase sales and improve retention
Trained as one of five French wall upholstery and drapery installation apprentices in Tri-State Area.
Bridge Marketing, Fort Lee, NJ, Campaign Coordinator
Manage campaign deployment; analyze and report statistics and provide feedback plan for improvement
Created strategy with clients for target demographics, data analysis, and choosing marketing tools such as Google Ads, Facebook Ads, Instagram Ads, and Connected TV to best fit their needs
Project manage the E-mail Deployment team, E-mail Testing team, Data Team, and Ad Operations team
Relationship management with clients in markets including: Automotive, Retail, Fashion, Finance, Religious, Political, and Entertainment
Leica Camera USA, Allendale, NJ, Digital Marketing Analyst
Responsible for Leica Digital Branding in LA, DC, and Miami stores
Managed Leica-Camera.com news and events
Created bi-weekly newsletter that was sent out to 26,000 professionals and camera enthusiast
Researched, proposed, and got approved a new newsletter development company to decrease creation time and increase readership
Managed Leica Camera USA Instagram account and raised followers from 2k to 29,000
Created and managed Leica Camera USA Twitter account and raised followers by 200 people
Responsible for exposure of Leica expo shows via social media
Carr Workplaces, New York, NY, Communications Specialist
Imprint a memorable impression onto our clients, prospective clients, and visitors of Carr Workplaces over the telephone and face-to-face
Maintain center social media platforms on a weekly basis
Create marketing packets and other marketing materials
Plan and attend networking and marketing events
Saturn Wireless, Hoboken, NJ, Business Development
Created the first company e-commerce accounts through Amazon and eBay: approximately 9k worth of merchandise every two weeks
Manage sales and client relations, which includes buying back old technology and selling new technology for companies such as Google and Frito-Lay
Incorporates sales and marketing strategies to increase business profit margin
General Assembly, New York, NY, US, Digital Marketing
