Creative sales, marketing and design professional with significant experience and success within the landscape and horticultural industries.
Horticulture is my technical expertise and passion; however, I am also able to incorporate these skills within the restraints of the urban environment by improving the resiliency and performance of a landscape design. I am
My experience includes evaluating and designing planting plans, creating planting palettes, drafting construction specifications, building plant libraries, evaluating planting concepts and narratives, and conduct any post occupancy planting reviews as a horticulturalist. My enthusiasm for the industry of landscape architecture, natural ability to find new work, and desire to teach others about horticulture would be welcomed at any studio.
AHBE Landscape Architects, Los Angeles, CA, US, Urban Horticulturalist
A resource for AHBE Landscape Architects on planting design strategies, resiliency, palettes and landscape enhancements. Reviewed over 50 planting designs ranging from concept, schematic, design development to construction documents and administration, and post occupancy.
Armstrong Garden Centers, Glendora, CA, US, Landscape Designer
Designed 260 residential and commercial landscapes within two years at Armstrong Garden Center. Maintained an exceptional 91% close rate.
Monrovia Nursery Company, Azusa, CA, US, Speciality Accounts Manager
Wrote and executed a business plan to market plant brand Monrovia to landscape architects. In eight years, customer base grew from 20 to 1,500. Product specifications grew to $9.5 million annually, resulting in $1 million in direct sales.
Increased sales volume of plant brand Monrovia during the slower time of the year by successfully launching creative packaging of plants to targeted mass merchandisers, buying groups, and independent garden centers.
From 1997 – 2017, consulted on reality television shows for HGTV, ABC, FOX, Showtime, and NBC. Prepared plant palettes representing 24 unique architectural styles of homes for “American Dream Builders”, NBC primetime series reaching 3 million viewers. Successfully negotiated with NBC to position plant brand Monrovia in 10 of 12 episodes and scheduled on-time deliveries of plants to each episode throughout Southern California.
