Francis Coiro

Francis Coiro

Franklin Square, NY, US

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Most recently as Legends Attractions' Vice President of Project Management, I managed the design and construction of One World Observatory at One World Trade Center.  I directed the project team of architects, engineers, construction manager, and show designers while working through the Port Authority of New York and New Jersey's regulatory requirements.  This assured the project was completed on time and budget.  

Following the completion of One World Observatory, I completed the build out of Legends’ corporate spaces in One World Trade Center, 61 Broadway, NY, and Frisco, Texas.  I reported to Legends’ Chief Operating Officer and as new projects came on board provided expertise and strategy on scheduling, attraction integration, planning, design, construction and project budgeting.  My involvement with the Business Development Team helped Legends land projects in Seattle WA, Rosslyn VA, Chicago IL (The Observatory Deck at Aon Center) and Miami FL (SkyRise Miami).  All four projects are proceeding, with Seattle (SkyView Observatory at Columbia Center) and Rosslyn (The Observation Deck at CEB Tower) having opened in June 2018.

Prior to joining Legends Attractions, I was the Vice President of Corporate Services at CBS Corporation with the responsibility of managing the Project Management and Facilities Operations teams.  My team built out the “CBS This Morning” studio and restored the granite façade of CBS’ iconic headquarters building – Blackrock.  Also completed were a number of infrastructure upgrades (HVAC and High Definition Studios) to the broadcast facilities at the CBS Broadcast Center and office fit outs.  All while running engineering at corporate headquarters and mail services, food services, and cleaning services at all locations.

Previous to CBS, I was the Director of Design and Construction at New York Institute of Technology.  While at NYIT he lead his team for the complete rebuilds of the Theobald Science Center (demo down to structure and complete rebuild) and the Student Activity Center (added two floors),

While Senior Director of Planning and Design at Viacom/MTV, I ran the team that did all interior fit outs, incorporated CBS space into Viacom’s portfolio and took point on the upgrade of the transmission antenna at 1515 Broadway, post 9/11.   

Other key career milestones included being the North America Director of Project Management at Zurich Insurance NA, with similar management positions at The Walt Disney Company and Radio City Productions. 

I am a Registered Architect and graduate of New York Institute of Technology with a Bachelor of Science in Architecture, I continue to meet all of the continuing education requirements necessary to maintain my license, with an emphasis on LEED.  With over thirty (30) years as a professional I have earned the respect of those in the industry for my integrity, passion, bringing projects in on time and on budget, and an ability to be direct, but never afraid to use my sense of humor. 


Legends Attractions, New York, NY, US, Vice President - Project Management

• Managed and directed the experience designer, the architect, the construction manager, and all consultants for the $85MM design and construction of the 125,000 SF One World Observatory at One World Trade Center. The project is considered a world-class experience with its combination of creative design and technology.

• As the Project Management leader for all of Legends Attractions, developed procedures to create original creative solutions that aligned with expected cost to profitability, scopes and timelines for the expansion of Legends into the Chicago, Seattle, Washington DC, Miami and London & Manchester UK attraction markets.

• Built the in-house Project Management team to manage workflow for all office and experiential design build outs. All while being the point person of the Attractions Team for design (attraction, hospitality, and interiors), construction, procurement of services and infrastructure. Then worked with Legends’ Team made up of Marketing, Food & Beverage and Operations, to build, sell, and operate the Attraction.

• As each location offered unique design opportunities, was dedicated to design oversight due to the importance of the level of experiential design. As this was key, each creative process started with the Legends Team input to the design to encourage innovation. This assured growth beyond any previous Legends Attractions efforts. The design RFP process brought creative ideas to the front of the decision process and allowed for easy inclusion of architects, consultants, contractors, and experiential builders.

• Worked with Human Resources to add team members. Then, starting with the on boarding process, created a structure where an employee knows they are empowered to seek innovation by providing the guidance, training, open atmosphere and support they need to excel.

Apr 2013 - May 2018

CBS Corporation, New York, NY, US, Vice President - Corporate Services

• Reorganized Project Management and Facilities Operations into Corporate Services. This supported the over 3MM square feet of space of all CBS owned and leased locations in the greater New York area. The key components of the change were to streamline processes and know how to shift resources to address needs.

• Administered Facilities Operations team through direct reports that included the Building Managers at CBS’ Landmarked Headquarters-Black Rock, the CBS Broadcast Center and the Ed Sullivan Theater, and Facilities Managers from all leased locations. The responsibilities included Building Engineering (Local 30), Building Operations, Tenant Liaison, Mail Operations, Cleaning Services and Food Services. As these infrastructure responsibilities kept the network on air, constantly motivated staff to own their functions and acknowledged all improved performances or when actions were taken using new approaches.

• Managed and directed the Project Management team, hiring people with the goal of expanding their responsibility through experience and training. To maximize workflow, created master on call agreements for Construction Managers. Shifted workloads to assure personnel were the right fit and their workload was balanced. This was best realized with the “CBS This Morning” show relocation that required innovated solutions to fast-track the build and meet the goal to change how a morning news program looks and feels.

Aug 2009 - Apr 2013

New York Institute of Technology (NYIT), Old Westbury, NY, US, Director of Design and Construction

• Directed architects, engineers, and construction managers for the complete renovation and expansion of the Science Lab Building, the addition of two-stories to the Student Activities Center on the Old Westbury Campus, plus the renovation of a movie theater into the NYIT Theater on Broadway for the NYC Campus.

Jun 2008 - Aug 2009

Zurich Global Business Solutions, Melville, NY, US, Head of Project Management

• Organized the Project Management function between two companies, Zurich NA and Farmers. Motivated the team of Project Managers located regionally in North America, to look at each project as a fresh start and noted any new approaches they presented to the team which encouraged creativity and built job satisfaction.

• Encouraged the innovated solution of Dynamic Work Space. Incorporated new office standards that included hoteling, shared services, and flex space to manage the growth of office space. Obtained training for staff to assure the new process was executed successfully and presented to individual field offices.

• As projects were all over North America, understood and measured workloads so cost effective budgets, schedules and tracking systems of multiple projects followed a logical pattern for utilization of resources. This resulted in well-documented tracking that clearly reflected where creativity lead to an improved result.

Jul 2006 - May 2008

VIACOM/MTV/CBS, New York, NY, US, Senior Director of Planning and Design

• Developed and got approval for project budgets and schedules, and directed the Construction Manager’s selection and coordination of subcontractors working with a comprehensive RFP process. Was responsible for and gave the final report on costs and timeline performance to management.

Apr 1999 - Jul 2006


New York Institute of Technology (NYIT), New York, NY, US, Bachelors, Architectural Technology

Sep 1973 - Feb 1978

Areas of Specialization