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Chardonnay Pickard

Chardonnay Pickard

New York, NY, US

 

About 

Actively seeking a North American/Global marketing and public relations position in Europe, New York or Los Angeles. 
Marketing and Public Relations specialist capable of increasing visibility and brand prominence through the strategic undertaking of high-impact marketing initiatives. Proven success in client service, product development, brand management, trade show coordination, event and product promotions as well as collaborative marketing and advertising placements in conjunction with manufacturing and brand partners.

Employment 

PBDW Architects, New York, NY, US, Marketing and Communications Director

BUSINESS DEVELOPMENT AND COMMUNICATIONS MANAGER FOR THE NEW YORK-BASED ARCHITECTURE FIRM
PBDW Architects provides critical, creative responses to a wide range of cultural, institutional, commercial and residential design challenges. The firm has consistently delivered award-winning, evocative buildings and preservation work for more than 40 years. PBDW's portfolio explores the interplay between new and the old, and the notion that each can invigorate the other.

With extensive experience creating new designs in historic contexts, the firm has developed a special reputation for the design of contemporary additions to historic buildings and creative and innovative preservation and adaptive reuse techniques. The firm's culture of collaboration enables them to produce responsive, innovative, and sustainable architecture.

Mar 2018 - current
 

CP Brand Management and Consulting, New York, NY, US, Consultant

CREATING BUSINESS AND PROMOTIONAL OPPORTUNITIES FOR MASTER CRAFTSMEN, INTERIOR DESIGNERS AND ARCHITECTS

Working with prestigious members of the interior design, product design and architecture community to assess and seek opportunities within the areas of brand licensing, marketing and promotions.

Develops media and business development strategy for luxury and design lifestyle brands.

Past and current client list available upon request.

Sep 2010 - Mar 2018
 

Bernardaud NA, New York, PR and Marketing Director, North America

MANAGED PUBLIC RELATIONS AND MARKETING PARTNERSHIPS THROUGHOUT NORTH AMERICA DURING THE COMPANY'S LAUNCH OF THEIR ARTIST'S COLLECTION AND THEIR 150TH ANNIVERSARY

Founded in Limoges in 1863 and family-owned, Bernardaud remains at the cutting edge of creativity and innovation while upholding superior quality in the art of porcelain.
Bernardaud's tableware has been a favorite choice of interior designers, enthusiasts of luxury, bridal and hospitality clients since its beginning.

In 2013 the brand celebrated its 150th anniversary with the launch of a special collection of artist-designed dinnerware. The collection was realized by Bernardaud's master craftsmen and created in collaboration with more than twelve global artists, such as Marco Brambilla, Sophie Calle, Jeff Koons, Nabil Nahas, and Julian Schnabel. These globally-renowned artists, created commissioned works with Bernardaud in order to re-imagine the art of tableware.

As PR Director for North America, Chardonnay was responsible for promoting and overseeing the brand. Some of her responsibilities included advertising strategy, special event production-including the creation of pop-up retail opportunities, media outreach, the development of brand partnerships, sponsorship management, internal communications, translation of all brand messaging from French to English and overall brand management.

Mar 2013 - Oct 2014
 

Clodagh Design, New York, NY, US, PR and Marketing Director

MANAGED PUBLIC RELATIONS AND BUSINESS DEVELOPMENT FOR THE RENOWNED INTERIOR DESIGN FIRM CREATING UNPRECEDENTED PRESS AND PARTNERSHIPS FOR THE BRAND

Maintained brand message and visibility within the press for all Clodagh projects and products.
Managed the Clodagh brand via the Clodagh newsletter, social media and press relationships.
Promoted Clodagh's second book, Your Home Your Sanctuary as a tool to present the skills and services of Clodagh Design. Secured speaking engagements/book signings for trade and retail audiences with goal of continually presenting Clodagh as design and lifestyle expert.
Worked to create business development opportunities with both the design and product licensing ends of the business.

Worked in collaboration with Clodagh licensing partners to promote and launch 10 collections of product in 2 years across almost every category of commercial and home product.

Sep 2008 - Aug 2010
 

Thom Filicia Inc., New York, NY, US, Licensing Coordinator

ACTED AS IN-HOUSE PUBLIC RELATIONS CONTACT FOR THOM FILICIA. WORKED WITH THE DESIGNER TO CREATE THE THOM FILICIA HOME COLLECTION AND HIS FIRST BOOK

The Thom Filicia Home Collection
Working from years of custom designs for his high-end clients Thom’s product designs have become the Thom Filicia Home Collection and are now licensed to reputable manufacturers throughout the industry.
• Coordinated design intent and proposals for collections with companies like Safavieh, Kravet, Shaw and Vanguard furniture. Products now available in showrooms nationwide.

Thom Filicia Style Published by Simon and Shuster
Guiding readers through the decorating process one step at a time, Thom Filicia Style was created to bring Thom’s unique vision of “design for all” to his adoring television audience and fans of his high-style design alike.
• Coordinated the purchase of all photography rights, styled and produced book photo shoots and worked closely with ghost-writers, graphic designers, Thom and publisher to create the book currently available at major booksellers.

May 2007 - Aug 2008
 

Education 

Rhode Island School of Design (RISD), Providence, RI, US, Bachelors, Illustration/European Honors

Sep 2003 - May 2007
 

Areas of Specialization 

Skills