As a certified Chinese Excellent Manager, over 14 years of business development and marketing experiences across diversified industries, my career goal is to excel my unique and competitive BD&marketing skills in the design industry and to maintain an ascending curve of my career.
dwp - design worldwide partnership, Shanghai, Regional Business Development Director
• Overseeing the business development and marketing strategies of the Shanghai and Hong Kong Studio; managing and driving the team to successful outcomes on pursuits and proposals.
• Working with multiple stakeholders to manage pursuits campaigns including executing pursuits strategies and tactics, building strong and long-term business relationship with key clients, implementing new BD initiatives, leading development proposals and contributing to strategic direction to convert project opportunities to wins.
• Attending business development conferences, seminars and workshops and identifying potential leads and clients
New active clients include Sansheng Group, Tishman Speyer, CRland, Shui’on, GDH Real Estate, Riverside Group, HNA, IHG, Accor, Marriott, Club Med, PVCP, WEI, Dusit, international hotel operators, consultants, etc
Archilier Architecture, Shanghai, BD&Marketing Director
Responsible for developing and implementing short and long term Archilier’s BD&marketing plan, client relationships, and PR activities, both internal and external in order to provide a comprehensive service to fulfill the client’s needs.
• Interpreted Archilier brand at a global level in the means of visual and verbal; actively drive brand initiatives, digital campaigns, events and promotions in coordination with design team to enhance Archilier exposure in China marketplace.
• Planned BD strategy and actively explored for new business markets and opportunities, actively developed the market research, new client pitches and presentations, guidance to team to deliver high-quality proposals to secure the contract signing.
Contracts signed include Cofco Mixed-Use Shenzhen, Yadong Maoshan Hentique Hotel, Lippo Indonesia Mixed-use, WEI Retreat Tianmu Lake, plus got us on the list of the major international hotel operators in China.
Philips Lighting, Shanghai, Global Marcom Specialist
Responsible for creating, optimizing and implementing comprehensive marketing communication programs and activities that assure the effectiveness of communications from global to regional marketing teams, through both B2B and B2C channels.
• Assisted marketing planner to develop new brand strategy, product roadmap of the “FutureLED” engaging with Philips design, product marketing teams cross-functional to implement across regions.
• Created “Philips LEDlamps” intranet portal and internal newsletters regarding the infrastructure, web design, contents and publications to connect the communications across the globe.
ClarkMorgan Consulting, Shanghai, Senior Account Manager
Responsible for developing in-depth B2B client relationships and securing sales with key accounts to ensure the sales revenue and margin targets are achieved in line with the overall business plan.
• Awarded “Outstanding Account Manager” of the year in 2008.
CCDI Institute, Shanghai, CN, Chinese Excellent Manager
