A marketing communications professional, an urban planner, and an architect with 21 years’ experience. Committed to improving the impact of sustainable cities initiatives through marketing solutions that accelerate change at scale.
A natural conceptual thinker, strategist, logical and analytical decision maker. Skilled in long-term planning and organizing to achieve results. Develops and implements comprehensive systems to solve problems. Enjoys navigating across multicultural environments. Works with businesses, NGOs, and public institutions. Constantly seeking to take on challenging and meaningful experiences.
Omrania, Riyadh, SA, Senior Marketing Communications Manager
Established and manages the marketing communications function for Omrania; a leading international architectural and engineering consultancy firm, based in Riyadh, Saudi Arabia.
Responsibilities include:
- Developing marketing communications strategies, plans, and budgets
- Managing operations across branding, advertising, public relations, events, and sales collateral.
- Setting up and running the organizational development of the marketing communications function, including: accounting, workforce, suppliers, infrastructure, legal, governance, and reporting.
- Supporting the Board of Directors in international expansion business strategies.
- Supporting the Business Development Director with BD strategies and international joint ventures.
Omrania, Riyadh, SA, Senior Urban Planner
Participated with a team of international experts working on a US$250 million contract to design 27 new residential communities for the Ministry of Housing (MOH) in Saudi Arabia.
Responsibilities included:
- Preparing recommendations for a national housing policy for Saudi Arabia
- Developing master plans and urban design guidelines for housing projects
- Leading the design of marketing communications package for the housing projects
GIZ: Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, Aleppo, SY, Urban Planner & Communications Consultant
Consulted for the GIZ on the following projects:
Madinatuna: City Development Strategy for Aleppo, Syria. 2008 - 2011.
Served as the Chief Marketing Communications Officer and as an urban planner in this participatory city-vision project, co-funded by the World Bank, GIZ, and Aleppo Municipality.
Was responsible for leading the project’s marketing strategy, branding, and all its communications’ operations.
Program for Sustainable Urban Development in Syria. 2008 – 2012.
Role involved leading the development of selected print, digital, and web marketing communications.
The Project for the Rehabilitation of the Old City of Aleppo, Syria. 1999 – 2012.
Served as an urban planner and as a communications consultant for a Syrian-German cooperation project for the redevelopment of old Aleppo; a living 355-hectares UNESCO world heritage site.
Tourism Development for the Old City of Aleppo, Syria. 2003-2010
Served as an urban planner and as a communications consultant. Work involved:
- Moderating participatory planning workshops.
- Preparing a strategy for tourism industry/product development, branding, and marketing.
- Leading the design of a tourism brand image for the Old City, tourist maps and signage system.
- Co-organizing cultural events and preparing communication packages for these events.
Solid Waste Management Program for Aleppo, Syria. 2009.
Led a social marketing anti-littering campaign, part of a pilot program by the city's municipality. Responsibilities included: participatory planning, strategy, art direction, managing production, fundraising, book keeping, media planning & booking, press relations, events management.
The Project for the Development of Historic Cities in Yemen. 2004 – 2007.
Provided urban planning and communication services for a German-Yemeni cooperation project for managing 2 world heritage sites and other historic cities.
N'N Design Studio, Aleppo, SY, Managing Partner
Founded and led a boutique creative agency that offered interdisciplinary solutions in the fields of marketing communications, architecture, and urban planning. Served 75 clients including international development projects, government, NGOs, and businesses from different industries such as: food, fashion, healthcare, commerce, manufacturing, consulting, engineering, insurance, education, and tourism.
Responsibilities as a Managing Partner included:
- Business strategy.
- Business administration, including: marketing, sales, accounting, human resources, and legal.
- Business operations, project management, and leading the design teams and subcontractors.
University of Michigan, Ann Arbor, MI, US, Research Assistant
Worked on a university funded research on sustainable development in small coastal cities in Michigan.
Carried out the following 3 independent research projects:
- National strategy for the management of freshwater resources in Syria.
- Comparative analysis study of ICT clusters in Dubai and Sydney.
- Planning of industrial clusters in Syria.
SURADEC: Sustainable Urban Rehabilitation Architectural Design and Engineering Consortium, Aleppo, SY, Architect
Worked on the architectural design of 6 projects, and on the construction of 1 design-build project.
GIZ: Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, Aleppo, SY, Consultant
Consulted for the GIZ on a number of historic rehabilitation projects in the old city of Aleppo, Syria.
University of Michigan, Ann Arbor, MI, US, Masters, Urban Planning
- GPA: 7.2 / 9 (A-)
- Awarded the Fulbright Master’s Student Scholarship from the US Department of State.
- Awarded a fellowship from the University of Michigan.
