A senior executive producer (events, environments, media) pivoting to design construction. 20+ years in the fabrication, content creation and technical production of trade shows, pop-ups, and retail environments. A business owner who has produced branded spaces for Fortune 100 companies (Hyundai, Toyota, Google, Beats, Turner, Target) in the technology, automotive, sports, retail and entertainment sectors. Deep knowledge of interactive technologies used in a wide range of environments.
Focused, results-oriented manager of projects with up to $10M budgets and significant numbers of employees and/or subcontractors. An expert in bridging the gap between creative vision and beautiful executions: on time, on budget, on point.
HUMAN, A Live Communications Group, LLC, Los Angeles, CA, US, Principal, Executive Creative Director
Executive project management and creative direction for a design-led marketing group. Production of branded environments- trade shows, pop-up retail, and live events. Management of teams up to fifty, reaching live audiences in the millions. My company directed, produced and managed:
• Hyundai’s North American auto show booth: four major kits, dozens of second tier kits and ongoing events that touched 8 million visitors annually.
• Google Fiber’s launch in Kansas City: an interactive and media rich community pop-up hosting product launches as well as twenty seven local partnership events including a mobile outreach campaign by a fleet of Google ice cream trucks.
• Beats’ presence at Coachella: branded tent, 3D real-time streaming of main stage, a custom fabricated reactive couch, product demonstrations and social media outreach.
• The Turner Classic Movie Film Festival: Club TCM panels and nightly events hosting thousands of fans annually.
EWI Worldwide, Foothill Ranch, CA, US, VP Creative
Led EWI’s creative departments: sales, strategy, design and production. Overhauled marketing strategies to target a connected consumer, integrating data-capture in its early application to live experiences.
• Worked closely with CEO and CMO to grow business by $2M in one year.
• Oversaw and directed EWI’s creative offices (40+ people) in California, Michigan and China.
• Client-facing creative director on all major pitches to Abbot, Allergan, Audi, Bentley, Dominos, Ford, GE, Kia, Mott Children’s Center, Porsche, Praxair, Subaru Shanghai World Expo, University of Michigan, and Volkswagen.
George P. Johnson Experience Marketing Agency, Torrance, CA, US, Director of Content and New Media
Oversaw all new technology programs at one of the world’s largest fabrication companies. Developed company wide-practices for integrating digital experiences in the live space. Envisioned unexpected ways for the public to experience brands across all scales from mobile to immersive large format media.
• Directed in-environment digital campaigns for Scion, Lexus and Toyota—budget $1.5M annually.
• Executed show content for Audi, Adobe, Beckman Coulter, Cisco Systems, General Motors, Infiniti, Lexus, Nissan, Honda, Pioneer, Scion, and Toyota.
• Implemented consumer metrics RFID program to track interest and generate leads.
George P. Johnson Experience Marketing Agency, Torrance, CA, US, Creative Director
Designed consumer-driven events including architecture, media, social media and technology programs.
• Oversaw all creative for Scion’s North American auto show kits.
• Integrated media and technology programs, assisting other creative directors in expanding activations for their brands.
• Go-to creative director for new business pitches.
George P. Johnson Experience Marketing Agency, Torrance, CA, US, Co-founder, Lifestyle Group
Expanded company offerings within consumer market events, focusing on youth culture.
• Directed brand strategy, product launches, alternative media, and street level marketing.
• Grew business from zero to over $13M in eighteen months.
Goodby, Silverstien & Partners, San Francisco, CA, US, Art Director
Helped Goodby, Silverstein & Partners achieve Ad Age’s “Agency of the Year” for five consecutive, high-growth years.
• Produced print documents: annual reports, brochures, OOH, packaging and pitch decks for Alaska Airlines, Apple, Bell, DHL Airways, Hewlett-Packard, Nike, The North Face, Norwegian Cruise Lines, Pacific Bell, Porsche, Pizza Hut, Inc, Umbro, Williams Sonoma.
• Developed live and digital campaigns at the forefront of web content.
Los Angeles Technical Community College, Los Angeles, CA, US, Construction
General Contractors classes
Class B license expected late 2017
University of California, Davis, Davis, CA, US, Bachelors, Environmental Design
Concentration in Architectural Design, American Studies, Art History
Scholar-athlete: women’s basketball
