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Ellianna Placas

Ellianna Placas

New York, NY, US

 

About 

Aesthetics and content creation are my focus. I enjoy collaborating to create a beautiful product reflecting the DNA of the brand. I excel at managing creative teams to budget on deadline, with a record of maintaining a positive, constructive work environment. 

My editorial career began at Elle Decor and House Beautiful creating fashion meet home shoots. At O, The Oprah Magazine my focus was fashion. I launched my clothing line at Saks Fifth Avenue and Harvey Nichols. Essence (Time Inc.) received it's first ASCAP nomination during my time as Fashion Director.

As a consultant e-commerce, fashion, accessories and beauty brands have hired me for creative and fashion direction from ideation through final product. I have refined aesthetics and developed marketing materials. Celebrities and high-profile personalities have hired me to work on television pilots, media events, and appearances.

I have acted as a Brand Ambassador, and am media trained including appearances on - Today Show, E! Entertainment, FOX, CBS, Extra, CW.​

Employment 

Self, New York, NY, US, Fashion & Creative Director/Brand Consultant

· Conceptualize and produce directional branded content for use on multiple platforms.
· Create brand books to align visuals and messaging.
· Direct art, marketing, merchandising and customer service departments.
· Produce and style photo shoots: editorial: campaign; e-commerce; celebrity, a television pilot.
· Hire freelance creatives (hair, makeup, photographers, writers, retouchers), image selection and supervise and train junior staff.
· Assign, write and top edit copy for e-commerce, mobile app, marketing and press materials.
· Collaborated with CEO to transform e-commerce site, increased traffic by 40-50%, brand awareness and revenue to achieve Series B venture capital round of 8.5million.
· Implemented diversity and cultural awareness to broaden client offerings, scale market, business offerings and press.
· Fashion direction: Development and design direction, edit collections; sample buying, trend analysis and forecasting, color and market direction for fashion, accessories and lingerie brands.

Aug 2013 - current
 

Time Inc. - Essence Magazine, New York, NY, US, Fashion Director

· Created compelling fashion editorial calendar including scouting and finalizing photo shoot locations in private homes, hotels, and restaurants.
Oversaw casting and negotiated talent with IMG and Wilhelmenia; collaborated with Creative Director to develop cover packages for celebrity agents.
· Interviewed and styled celebrities, designers, models, and professional women.
· Established corporate partnerships with business, and strengthened advertiser relationships; created presentations for use at trade shows, client appointments and as motivational tools and guidelines for staff.
· Hired and managed a team of editors, freelance stylists, and interns.
· Directed fashion editorial team and assigned news and trends stories. Coordinated fashion, accessories, and jewelry market reporting.
· Managed fashion integration between multiple editorial departments including Essence.com
· Improved and expanded relationships with luxury fashion houses and PR companies.

Photographers include: Ruven Afanador, Kwaku Alston, Yu Tsai, Antoine Verglas, Gilles Bensimon.

Feb 2010 - Jul 2012
 

garconiera, New York, NY, US, Creative Director

Founder & Creative Director, January 2008 - November 2009
· Created the brand, a women's resort clothing line that launched Spring 09 at Saks Fifth Avenue, Scoop, Henri Bendel, Harvey Nichols and specialty boutiques globally. Featured in InStyle, Cosmopolitan and US Weekly.
· Responsible for: design, forecasting, sample buying, color and market direction.
· Hired sales showroom team for New York and coordinated exclusives.
· Oversaw production and fit; supervised order fulfillment.
· Engaged LA-based PR agency for celebrity seeding - Cameron Diaz, Nicole Richie, and Eva Longoria.
· Managed finances, reconciled and balanced accounts, recouped outstanding invoices and maintained positive vendor relationships.

Jan 2008 - Nov 2009
 

Hearst, O, the Oprah Magazine, New York, NY, US, Fashion Editor

· Selected Ms. Winfrey's clothing for covers from designers and department stores.
· Handled European and American luxury fashion market requests for all fashion content.
· Styled shoots featuring “real women.”

Aug 2001 - Aug 2009
 

Life & Style Magazine, Englewood Cliffs, NJ, US, Fashion Director

Fashion & Home Director, January 2005 - November 2008
· Developed templates for fashion and home content.
· Directed a diverse team of nine editors, photographers, and stylists.
· Reviewed department, implemented and streamlined processes.
· Covered fashion and home market; directed still life photography
· Conceptualized and produced stories for segments on E! Entertainment Television, NBC Today Show, WCBS, Access Hollywood and acted as the fashion spokesperson.
· Oversaw Art department staff who designed fashion and home layouts.
· Interview celebrities, designers, and stylists for fashion content.
· Direct still life photography of fashion and home product.

Media trained. Television, radio and print media experience includes - Today Show, E! Entertainment, FOX, CBS, Extra, CW, Cosmopolitan and New York Post.

Jan 2005 - Nov 2008
 

Hearst | Conde Nast | Time Inc. | Meredith | Wenner Media, New York, NY, US, Fashion Editor

· Styled Frette Ad Campaign.
· Styled Philippe Starck Residential Ad Campaign.
· Styled Advertorials - Self Magazine.
· Bobbi Brown(tv pilot). Real Simple, O Magazine, O at Home, More Magazine, US Weekly.
· Styled celebrities for Golden Globes, AMA’s, performances, television, events.
· Identified & developed the personal style and wardrobes of executives and creatives.

Jan 2003 - Jan 2004
 

Hearst, House Beautiful Magazine, New York, NY, US, Fashion and Beauty Editor

· Attended Salone Del Mobile and advertiser appointments with EIC.
· Covered market for fashion designer home brands, fashion and accessories, fine jewelry, and beauty.
· Produced Sergio and Luisa Lora Piana feature, Italy.
· Produced Gabby Karan feature, New York with Miguel Flores-Vianna.
· Produced Christina Aazria feature for Frette, New York with Senga Mortimer.
· Conceptualized and produced "Fashion Plates" and "Tray Chic" initiative collaborating with European and American designers to create custom designs to raise money for Fashion Targets Breast Cancer. Participants included Giorgio Armani, Roberto Cavalli, Valentino, Etro, Frette, Missoni, Christian Lacroix, Fendi, Oscar de la Renta, Donna Karan and Carolina Herrera.
· Produced shopping stories with designers including Milly de Cabrol.

Photographers included: Simon Upton, Oberto Gili, Fernando Bengoechea, Paul Costello, Anita Calero

Jul 2000 - May 2001
 

Education 

The New School, New York, NY, US, AAS

Jan 2017 - current
 

Areas of Specialization 

Skills