PROFESSIONAL GOAL
To grow into the leader who can motivate and lead the team to produce remarkable results ensuring total customer satisfaction and delight.
To initiate creative and innovative design solutions, maintain and control the design standards and guidelines until the project execution and completion phase. Strive to bring new ideas to reality while being cost effective at improvised quality at the forefront of design and technology, while ensuring global consistency.
I intend to acquire experience and knowledge from the people I associate with, by diligently and sincerely taking up responsibilities, positively influencing people and work towards achieving my goals.
KEY ACCOUNTABILITIES
My greatest strength is my ability to work well with people as a team. I function with an open mind and find challenging situations stimulating. Most important of all I believe in myself and have great faith in my abilities and the people with whom I work.
PROFESSIONAL EXPERIENCE
MAKEMYTRIP
(Consultant - Design & Projects) (Dec’14 - Present)
DECOLAB
(Sr. Manager - Design & Projects) (Aug’12 – Nov’13)
L'OREAL
(Merchandising Manager) (Oct’08-Jul’12) (Nov’13-Nov’14)
5 years
NEW YORK, NY
3 years, 3 months
RELAY @ JFK AIRPORT (GRID2)
GRID2 │ RELAY Duty Free Store
Feb’07 – Aug’08
GRID2 │ Lotte Department Store
TIFFANY & CO. │ DSF Architect
May’06 – Feb’07
MORGAN STANLEY Corporate Services
May’05 – May’06
MUMBAI
3 years
DVVAR INTERIORS (Architect Varsha Desai)
(Jan’02 – Jul’04) (Jun’01 – Dec’01)
EDUCATION
2015-2015 : Specialized (Travel & Tourism) Mumbai - Makemytrip
2004-2006 : M. Sc. (Interior design + Management) New York - Pratt Institute
1999-2002 : Bachelors (Interior design + Merchandising) Mumbai - SNDT University
1998-1999 : Associate (Interior design + Residential) Mumbai - SNDT University
SOFTWARE PROFICIENCY
Microsoft Office
AutoCAD , Architectural Desktop
Construct Ware – Windows and Macintosh
Adobe Illustrator , Adobe Photoshop , 3D Studio Max , Coral Draw , Sketchup
AWARDS & AFFILIATION
2005 (New York) Teaching Assistantship, International Student Scholarship
2004 (New York) Graduate Assistantship, New Student Scholarship
2003 (India) Inter Collegiate & Interstate Competition – Interior Design
2002 (India) Bachelors Thesis Competition, “INSITES” – 2nd prize
1999 (India) Inter Collegiate State Level Drawing Competition for Heart Patients
1994 (India) Inter State Drawing Competition, BALMITRA KALA ACADEMY, Aurangabad
PERSONAL DETAILS
Date Of Birth 07 July 1982
Languages Known English, Hindi, Guajarati and Marathi
Citizenship India, U.S.A. (H1-B Visa)
Hobbies Culinary arts, Painting, (stain glass, fabric, lead, coquille, stippling), Sketching, Classical Dance (Manipuri), Tatting, Croatia, Lamasa (a Japanese Art), Reading, Writing, Traveling
Grid Partners (former - GRID 2), New York, Retail Core Designer
Store design, fixture, display & interactive POP Design, visual merchandising programs, special events, improvisation in retail concept and brand identity at point-of-sale
• Coordinated, designed, planned & implemented for: Estee AT&T, MakeMyTrip, Globe Furniture, Relay Department Store, L’Occitane, Cartier, Shiseido, TUMI
• Develop creative options for new format floor plans to enhance the customer experience and eventually improve sales per square foot consistent with the company
• Adhere country wise brand guidelines
• Store design, visual merchandising, Travel Retail, Kiosks, Stand Alone Stores, BTL, launches, mall activation & F.F.E.
AT&T USA │ TELECOMMUNICATIONS - Refurbishment of 250 stores in USA (NY, VA)
MAKEMYTRIP │ TRAVEL RETAIL - Airport Kiosks, Events & Promotion, Launches, Mall Activation, Visual Merchandising Display & Interactive POP Design
RELAY (DUTY FREE STORES) @ J.F.K Intl. Airport, NY - Adhering brand guidelines
Expansion of ”five” Relay Duty Free Store at various locations inside the International airport
Overseeing Concept planning, Space Designing, Construction Documents, Vendor Management and Implementation of all 5 stores at a time
Developing Stores - Shop-in-Shop formats and Stand Alone Stores: Vitrines, Window Displays, Kiosks, Island Counters, Corner Displays, Temp Displays, New Launches Animation
Prepared space analysis of each store project; identify and redeploy unproductive space in the store to maximize sales opportunity and minimize cost.
Make recommendations on project scope as appropriate, to facilitate the decision making process on scope of work issues
GRID2 │ Lotte Department Store
Asia’s FIRST Luxury ¬Mall at Wangfujing Beijing, Shanghai to be completed in a span of 6 weeks
Inclusive of : Concept + Design, Interior Space Designing, Space Planning & F.F.E. and Visual Merchandising
Scope of designing for entire mall viz; Reception, Lobby, Helpdesk, Department Store, Children’s Play Area, Apparels, Footwear, Eyewear (For Mens, Woman & Children), Restaurant, Food Court, Jewelry, Cosmetics, etc.
Developing schemes for 8 floors and basement
Working in Junction with the Lotte team in Shanghai
Co-ordination with the Graphic design team and finally presenting it to the client
Tiffany & Co., New York, NY, US, Retail Store Designer & Merchandiser
Concept Designing, Space Planning and Construction Designing ; single handedly for all said stores across the Globe - Cairo - Egypt , Almaty - Kazakhstan , Tsum (Tretyakov Passage) - Russia , Busan Paradise (Shinsegae) - Korea , Holt Renfrew (Vancouver) - Canada , Al-Khobar (Abu Dhabi) - Saudi Arabia
Monitoring and Training Interns
Work in Junction with the Project Manager on site, across the Globe
Designing & Executing: Store Design, Space planning, Construction, Visual Merchandising, Interior Space Designing, Space Planning & F.F.E.
Consolidating the Brand identity for the Interiors and Merchandising department
Customizing and adopting country wise standards adhering the brand guidelines and budget specification
MORGAN STANLEY Corporate Services, New York, Intern
Designed, planned & successfully Implemented the launch of NEW guidelines for the offices world-wide - a retail approach in a Corporate background for the first time ever in the industry
Coordinated & Designed with multiple International Vendors to set up the design, quality of materials and durability to create templates that would help create the guidelines
Designed, Implemented and made recommendations on project scope of GYMNASIUM as appropriate, to facilitate the decision making process
Pratt Institute, New York, Masters, Interior Design Management
Master of Science in Interior Design Strategic Management