I have 7 years of marketing and media communications experience, a B.A. in Visual Media / Communications and the ability to be a task juggler, mind reader, creative whiz kid, and all around get-it-done kind of guy. Through my work experience, I’ve developed a wide-range of marketing skills, as well as the ability to write, speak, listen, be creative, and adapt to all situations and jobs given to me. I know what it means to work as a team and I also know how to be self-motivated, self-driven and self-reliant.
As a member of The National Geographic Channel’s Media Strategy Group, I functioned as part of a team in a fast-paced, collaborative environment. I often served as a liaison to other teams throughout the organization to assist in launching new and innovative sales and marketing campaigns. I was the primary contact for outside creative vendors and media clients, managing all creative expectations and deadlines. As the main liaison between production and creative teams both internally and nationally, I managed all the on-air marketing elements for each marketing campaign. Working with both the creative and marketing teams allowed me to gain knowledge on how to create an inventive and effective campaign while staying on budget. This permitted me to learn how to not only get a message across but to do so effectively.
Working as an associate for Washington Fine Properties, I’ve developed valuable skills in marketing and business as well. It’s my job to interact daily with clients, agents, and brokers to ensure that purchases run smoothly and that all parties are kept “in the loop”. Furthermore, I also manage the creative and marketing materials for all of our real estate listings including email blasts, brochures and mass mailing campaigns. With my time spent working for the National Geographic Channel as well as in luxury real estate, I have developed a well-rounded skill set in marketing, business, and creativity.
I’m energetic, enthusiastic and always willing to take on new challenges and brainstorm new ideas for advancing marketing and media exposure. I’m an effective communicator whether writing a simple email, composing a detailed marketing plan or presenting comprehensive data analysis. I can write press releases as well as develop, edit, and target press kits to maximize exposure on multiple platforms including social media.
Through my extensive experience with PowerPoint / Keynote, Media Atlas, Final Cut Pro, Adobe Creative Suite, Microsoft Office, and Apple Office. I have gained an understanding of how the creative and marketing processes work in concert. I’m fluent and adept at social media utilization and web-based marketing and exposure techniques as they pertain to individual client needs.
Washington Fine Properties, Washington, DC, US, Associate
- Handled all buyer clients from initial meetings through their buying process in order to establish a trusted relationship
- Worked as project manager on multi-million dollar contracts from ratification to settlement, ensuring all
deadlines/stipulations are met per the contract agreement
- Analyzed consumer data for all listing campaigns in order to effectively structure our marketing plans
- Created lead generation through social media campaigns / team website that has resulted in a 3% expansion of our client list within the first year
- Attended marketing and networking events in order to develop business relations with other agents / marketing associates
- Worked under tight deadlines to create a streamlined experience for all home buyers
- Attended all marketing / agent meetings as a representative of the team
- Managed photo shoots for all property listings to ensure they were in line with our marketing goals / vision
- Helped create marketing materials for clients such as online brochures and e-mail marketing blasts that resulted in most listings going under contract within 2 weeks
- Developed/ managed our consumer list in order to create the most effective digital media and print campaigns for each of our new listings
- Ran marketing meetings with prospective clients in order to bring them on board as buyers
KVS Title, LLC, Washington, DC, US, Settlement Associate
- Initial point of contact for agents and their clients conducting real estate transactions
- Reviewed contracts for accuracy and ensured delivery to appropriate parties to facilitate successful execution
- Answered questions from clients and agents as they arose and directed them to the appropriate team
- Attended client relation events and networked with other professionals in order to develop business contacts
- Created new strategies to market KVS to agents and lenders in the DC area through digital campaigns / social media
- Worked independently under the pressure of tight deadlines, meeting exacting client expectations
- Maintained a professional office atmosphere and assured that all parties are satisfied with their experience at KVS
The National Geographic Channel, Washington, DC, US, Marketing / Media Strategy Coordinator
- Collaborated closely with channel executives and other on-air teams to develop the most effective media and marketing strategies for upwards of 10 national shows per quarter
- Built commercial placements with the objective of achieving the highest possible viewership resulting in an overall ratings increase throughout my 3 years at the channel
- Worked with Marketing Manager to develop marketing and media budgets for each campaign with budgets ranging from $500,000 to $6,000,000
- Analyzed media trends / data in order to develop effective marketing campaigns that resulted in new on-air strategy to be developed for multiple top-tier productions
- Responsible for all creative deliverables to national clients such as commercial spots, digital elements, on-air elements (snipes), etc.
- Analyzed research data to understand various audience and public demographics and reported to heads of the on-air teams about my research
- Managed each marketing campaign on a daily basis, ensuring all media is on track based on the developed plan, including the negotiation and trafficking of all advertising
- Coordinated the schedule of all creative / digital deliverables to the marketing and creative teams to ensure that all marketing deadlines were met
- Ensured all creative elements are on schedule and ready to be shipped to all national clients and post-production houses
- Developed media/marketing campaigns for each show based on analytical data throughout all 4 quarters of yearly programming
- Created PowerPoint and Keynote presentations for the marketing team to use in pre/post marketing plan analysis in order to develop new ideas / allocation of the budgets for future marketing launches
Rational 360 PR, Washington, DC, US, Public Relations Intern
- Executed various media campaigns as part of the Public Relations team
- Made phone pitches to media in order to effectively and efficiently execute campaigns
- Coordinated and created media kits and mass mailings for clients Created media lists using Media Atlas
- Conducted research using LexisNexis
The National Geographic Channel, Washington, DC, US, Marketing and Advertising Sales Intern
- Worked with the Marketing and Advertising sales team developing promotional marketing plans for the channel that were later used for multiple $1,000,00 on-air campaigns
- Worked with the Public Relations team to organize and produce a large strategic conference for the marketing department that brought together creative leads from agencies throughout the U.S. and Europe
- Used programs such as Salesforce on a daily basis
- Created marketing campaigns and participated in weekly strategy meetings that included brain storming sessions and administrative briefs from channel / team leads Assistant to the Executive Producers for shows airing on the channel
Georgetown Post, Washington, DC, US, Production Assistant
- Answered phone calls, greeted clients and scheduled appointments
- Created invoices and organized tapes and billing information, helping to maintain an efficient office environment
- Maintained a constant work flow by meeting clients and directing them to editing suites
- Used DG Fast Channel to deliver spots to their respective destinations
