Katelyn Sinon

Katelyn Sinon

New York, NY, US




BarlisWedlick Architects, New York, NY, US, Executive & Marketing Manager

• Manages and coordinates all events, photo shoots, marketing, advertising and promotional endeavors
• Handles all photo shoot pre-production & post-production include hiring photographer, contracting vendors/movers, catering, day of site coordination, photo mark ups, maintaining photo integrity and filing of all final photography
• Collaborates daily with company executives and outside PR consultants to strategize business/marketing plans, handle press releases, media inquiries, interviews, pitches to national publications, and gathering all materials needed for general press
• Handles all event pre-production & post-production include contracting vendors, vetting locations, catering, day of site coordination, decoration and materials for distribution
• Builds/manages the company’s social media profiles and presence, including Facebook, Houzz, LinkedIn, and other relevant channels
• Creates content regularly to grow the company’s footprint (graphics, corporate announcements, and creative content)
• Coordinates design, layout, and publication of all marketing materials including press kits, holiday cards and yearly reports
• Creates and oversees Marketing Department budget and allocates funds accordingly; manages Marketing Department spending

Dec 2013 - current

C2C Outdoor, New York, NY, US, Media Planner/Buyer

• Lead strategic planning and buying for over 20 high end fashion brands and cable networks while managing relationships with clients and agency partners
• Worked with the Senior Account Director to deal with any client issues, develop budget allocations across media scenarios and negotiate media rate in order to maximize client budgets; Provided research and analysis to deal with any issues that arose in the execution of the tactical plan
• Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations; analyzed campaign results to determine optimizations and recommendations for future out of home media purchases

Feb 2013 - Nov 2013

Parsons Brinckerhoff, New York, NY, US, Project Coordinator

• Coordinated marketing initiatives such as external presentations, strategic business planning and correspondence with clientele
• Provided the VP/Project Manager, two Deputy Project Managers, the architectural and engineering team with logistical and project support including calendar management, editing correspondence, acting as client liaison, and managing project scheduling
• Handled project support such as documentation, inventory, database development, and general staff support; ran weekly meetings

Sep 2011 - Feb 2013


Seton Hall University, South Orange, NJ, US, Bachelors, Diplomacy & International Relations

B.S. in Diplomacy and International Relations, cum laude, GPA: 3.53, May 2011
Minors in Spanish and Latin American Studies, 2011
Academic Awards: Cum Laude, Seton Hall University Reagents Full Academic Scholarship, Dean’s List, Sigma Delta Pi, Sigma Iota Rho
Study Abroad: University of Belgrano, Buenos Aires, Argentina, Spring 2010

Sep 2007 - May 2011

Areas of Specialization