Archinect
Whitney Kraus

Whitney Kraus

New York, NY, US

 
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About 

Whitney is responsible for guiding the design vision and execution for all developments at BHS Development Marketing. Combining architecture and design insights with project management expertise, she works directly with developers and their design teams to offer project specific recommendations and advise throughout the design and marketing phases. 

In her role, Whitney recommends potential collaborations with architects and designers, assists in feasibility, zoning, and massing studies; and helps guide direction on unit mix, floorplan layouts, finishes, amenity programming and sales gallery layouts. As a liaison between the sales and development teams, Whitney helps translate real-time sales data into design strategies for a competitive marketplace. She believes that product differentiation and attention to detail are the keys to adding value and accelerating market absorption. During the marketing phase, Whitney ensures that the design team's vision is accurately translated into the project branding, renderings and creative assets.

Whitney is a registered architect in New York and holds a U.S. Green Building Council LEED-AP certification. She joined the BHSDM team after serving as Project Architect at Selldorf Architects, where she worked on residential developments, high-end private residences, retail, and commercial buildings. She was responsible for development and delivery of drawings in all design phases, daily management of architectural team members, and coordination with consultants and contractors. She oversaw projects for the William Macklowe Company, CBSK Ironstate, Gagosian Gallery, The Robert Rauschenberg Foundation, Hauser & Wirth, Yves Saint Lauren, and Aman Resorts. 

Whitney has a Master of Architecture from Yale University and Bachelor of Science in Architecture from the University of Michigan. Originally from North Carolina, Whitney currently resides in Gramercy Park.

Employment 

Brown Harris Stevens Development Marketing, New York, NY, Chief Architecture and Design Officer

Mar 2021 - current
 

Brown Harris Stevens Development Marketing, New York, NY , Director of Architecture and Planning

Aug 2017 - Mar 2021
 

Brown Harris Stevens Development Marketing, New York, NY, Project Manager

Mar 2016 - Aug 2017
 

Self, New York, NY, Freelance Architect

Feb 2015 - Mar 2016
 

Selldorf Architects, New York, NY, US, Project Architect

Aug 2008 - Feb 2015
 

Education 

Yale University, New Haven, CT, US, Masters, Architecture

Aug 2005 - May 2008
 

University of Michigan, Ann Arbor, MI, US, Bachelors, Architecture

Aug 2001 - May 2005
 

Areas of Specialization 

Skills