I'm a Graphic Designer turned Architect in Training (Assoc. AIA). Before deciding to become an architect I worked for 10+ years as an Art Director & Graphic Designer for Advertising Agencies such as Young & Rubicam Puerto Rico and TBWA San Juan. During this time I understood that in architecture, as in advertising, understanding our target audience and knowing their particular needs and wants is essential to developing sensible architecture that takes into account the context in which it sits and the public that it aims to serve.

That experience has allowed me to:

1. Develop a keen understanding of how image and aesthetics influences our perception of the world on a daily basis.

2. See how a concept can provide a clear guide on how to execute a given task.

3. Learn the necessary graphic representational skills to present ideas in a clear and innovative way.

4. Value the process and time needed for a concept to reach the level of design desired.

This experience in graphic design assisted me while I was a student and is a valuable set of tools I use in my current projects. Architecture has allowed me to further explore my capabilities as a designer and to feed my ever growing hunger to understand the technical and theoretical aspects inherent to every design.

As a young architect and as a seasoned graphic designer, I’m in the search for opportunities to explore the interlocking of both disciplines in function of an idea or concept driven by context and user experience.