PARC is an experimental multi-disciplinary office that provides an integrated approach to architecture, design and communications in diverse range of mediums and over multiple scales ranging from large scale urban planning to furniture design. PARC was named one of the winners of the Build A Better Burb competition and recently completed the Gucci Museum in Florence, the Le Meridien Etiler Hotel & Residences in Istanbul, Amo Eno, a high-tech wine bar in Hong Kong and the Google Cultural Institute in Paris.

We have always believed in an expanded model of practice; that architecture is an interdisciplinary mediation between multiple social and cultural factors. The architect is the last great generalist; his or her cultural value is synthesizing political, economic, social, technological, environment and cultural factors into a spatial solution or sometimes not.