NIKE FREE 2013 (GREATER CHINA)

The latest generation of Nike Free was introduced in Beijing’s 798 art district in an
environment designed to highlight the natural motion running franchise's pedigree of athletic
innovation and enhanced aesthetics.
 
The installation was divided into three key spaces: The A-Z of Nike Free; The Track; The
Finish Line. The first drew inspiration from the flexible shoe's geometric outsole to present
an interactive experience of imagery, video, and objects that reveal the story and design
process behind the Free, whose development dates to 2001.     

With the impression of walking into a stadium, visitors entered The Track, where the
LED circuit was mirrored from above, adding a depth of vision and light to the space.
Complementing the dynamic collection, the illuminated track lines interacted and highlighted
the vibrant colorways and sleek silhouette of the product. Reminiscent of crossing the
final racing line, the presentation space in the third area used thin-layered walls to frame
the spatial experience for the audience to engage with guest speakers including American
Olympic gold medalist Allyson Felix and Chinese sprinter Wei Yongli.