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A "white knight", for a new era, of groceries
Champaign, IL’s Harvest Market is styled like Whole Foods for the Heartland—complete with a John Deere tractor stationed outside. (Photo courtesy of Joe Fassler) Interior of Harvest Market from the upper mezzanine, where shoppers gather for lunch and board games during the day and glasses of wine at night. (Photo courtesy of Joe Fassler) via Shook Kelley via Shook Kelley

Champaign, IL’s Harvest Market is styled like Whole Foods for the Heartland—complete with a John Deere tractor stationed outside. (Photo courtesy of Joe Fassler)
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Champaign, IL’s Harvest Market is styled like Whole Foods for the Heartland—complete with a John Deere tractor stationed outside. (Photo courtesy of Joe Fassler)