Bedrock saw the potential to transform the 1917 Madison Building into a hub for high-tech entrepreneurial activity and special events that would be instrumental in the rejuvenation of the City of Detroit.  Floors 2-4 offer space for anchor businesses and a “desk-for-a-day” environment for enterprising “techies.”  The design combines the existing rawness of clay tile ceilings, exposed brick, steel columns and beams, and concrete floors with instances of playful graphics, urban light sculptures, and modern furniture.

Open office space with benching style workstations fosters collaboration.  Break-out spaces are provided throughout the floors, separated by low meandering walls with writable surfaces for brainstorming.  A variety of conventional and unusual seating, including “bubble” swings, encourages tenants to congregate or collaborate informally.  The fifth floor offers state-of-the-art meeting and gathering spaces, including a two-story auditorium.  The roof deck provides a unique multi-purpose event space featuring dramatic views.

Nearly 10,000 sf, the 5th floor offers meeting and gathering spaces, including a 2-story auditorium that seats 140 people, 2 private conference rooms, lounge seating and tables, and bar facilities.  A full catering kitchen supports the various functions.