I am an interior designer, advertising/branding designer & photographer who has been extensively trained at both Pratt Institute New York and The American University in Dubai.
I have extensive experience working in the U.S.A., South-East Asia and Middle-East where I have designed and executed installations of high-end retail, hospitality, residential and commercial projects for some renowned clients such as Estee Lauder Cosmetics, L’Oreal Cosmetics, Lacoste, Hyatt Hotels and Starwood Hotels.
Self Employed - Freelance Designer, New York, NY, US, Interior & Branding Designer
• Executed the interior layouts, signage, branding and graphic designs for retail showrooms for Pergo Flooring Brand, commercial and medical offices in Bronx and Brooklyn and fine dining restaurants.
• Conceptualized designs through detailing and selecting materials, coordinating with vendors and contractors.
• Adapted the brand image guidelines for each launch and reinvented guidelines based on the franchise materials.
• Lead projects to their full realization by ensuring contractors delivered projects on time and within budget to meet operational goals.
• Co-ordinated with architectural consultants to develop and standardized construction drawings, set project schedules, and reduce change orders through drawing review and value engineering practices.
• Researched the sourcing of international brands from local vendors in the areas of design to implement cost control.
The Estee Lauder Companies, Jo Malone, La Mer & Bobbi Brown, New York, NY, US, Store Design Freelancer
• Initiating the design development and construction drawing production.
• Responsible for designing specialty Projects in world renowned malls retailers such as Nordstrom’s,
Dillard’s, Saks Fifth Avenue, Bergdorf Goodman and Bloomingdales in various locations across the world.
• Designing the office layouts through sourcing furniture & accessories for the La Mer Global Office in
SoHo, New York.
• Leveling and managing company projects with reputed Vendors on an international scale.
• Creating and editing high aesthetics store design and internal office design presentations.
• Recording, overseeing and archiving departmental/seasonal workflow, calendars of projects with
design integrity.
Lancome - L'Oreal USA, New York, NY, US, Store Designer and Project Manager
• Managing over 40 Specialty Projects across various retailer's in North America.
• Creating high aesthetics store design and their presentations.
• Constructing mood boards.
• Collaborating with Lancome Paris Team to obtain approval of concept from them and cross-functional teams.
• Prepare finished graphics for visual merchandising in mechanical form and review the finals with Creative Directors.
• Leveling, bidding and awarding the General Contractor and Millworker.
• Centralizing and managing the team projects.
• Managing the design development and construction drawing production phases.
• Preparing and following-up on design projects, dealing with project schedules, costs, or design integrity.
• Overseeing corporate office building management and team for special projects.
• Setting up management projects about design, construction, budget and schedule maintenance.
• Managing and supervising the construction of directly operated stores.
• Developing and estimating the project specific budgets.
• Track and input invoicing to account for all incurred expenses.
• Interface with wholesale corporate and wholesale partners to coordinate shop in shop installations and retrofits.
• Project record keeping and archiving.
• Managing and procuring all owner furnished items.
• Keep track of departmental/seasonal workflow, calendars, and project status.
School of Planning & Architecture, New Delhi, IN, Architect Intern
• Initiated the planning and overlooking of Expressway townships and renovation of residential projects in New Delhi, India.
• Researched models of townships to create more environmentally friendly and sustainable footprints.
• Calculated the distribution of residential, commercial and recreational spaces in a new township as per the population estimates.
Contrast Interiors LLC., Dubai, AE, Retail Designer
• Planning and overlooking of new constructions and renovations of Retail shops and F&B outlets in various shopping malls in the United Arab Emirates.
• Brought projects to their full realization by ensuring contractors delivered projects on time and within budget to meet operational goals.
• Conceptualized designs through detailing, choosing materials, coordinating with contractors.
• Created 3 dimensional models on AutoCad and SketchUp for client presentations.
• Worked with budgets of $30,000 - $200,000 and coordinated with contractors, created client specifications and managed the design process for the senior architect. Managed the production/ budget of print for in store and window point of sale. Achieved a saving of 10% on the print budget by re-assessing the print area size.
• Met with the head architects of shopping malls as clients and presented mood boards and visuals.
ID Studio, Dubai, AE, FF&E Designer - Intern
• Assisted senior designers with selecting furniture and materials, creating specifications, coordinating with contractors and creating the presentation boards for 5 star hotels in Dubai, India & Saudi Arabia.
• Met with the general managers of hotels as clients and presented mood boards and drafted documents.
