Lorena Morales

Lorena Morales

San Francisco, CA, US



Naïve is what allows me to try to do what the experts say can't be done.
As a talented design-driven marketer, my professional objective is to use knowledge, skills and abilities acquired to develop visual media for areas of production and creativity in order to provide innovative and functional solutions.



ZUM3D, San Francisco, CA, US, Marketing Manager

- Manages ZUM3D’s social media strategy, articulating the brand presence across LinkedIn, Twitter, Facebook and managing the company's Blog.
- Develops and collects daily content for social distribution, successfully increasing engagement and following.

Paid Advertising Campaigns:
- Experience with Google Adwords and LinkedIn Ads
- Multivariate testing to identify the best ads based on performance.
- Monthly marketing reports, including website traffic and key insights from Google Analytics and Raven tools.

Jun 2014 - current

ARK, San Francisco, CA, US, Qualification Assessment

Implemented successful strategies for the quality, analysis and testing of the software products for the company. Involved in the customer relationship research.

Sep 2013 - Nov 2013

Hacienda de los Morales, Mexico, MX, Partner/Management and sales Assistant

Negotiated prices and services with suppliers to optimize quality for lower pricing; cost savings of 10% in 2012 due to successful negotiation. Tailored budgets and catering menus for more than 300 customers and partners.

Jan 2009 - Mar 2012

Oxfam, Mexico, MX, Public Relations Volunteer

Created internship agreements with 5 of the most prestigious universities in Mexico through extensive communication with the heads of the different careers to heavily increase the number of interns involved with the organization. In charged of the Latin America regional center.

Oct 2011 - Feb 2012


The New School, New York, NY, US, Masters, Strategic Design Management

Jan 2015 - current

Hult International Business School, San Francisco, CA, US, Masters, International Marketing

Sep 2012 - Aug 2013

Universidad Iberoamericana, Campus Santa Fe, México, MX, Bachelors, Industrial Design

Aug 2006 - May 2011

Areas of Specialization