If your app has been in the App Store for a while and you want to boost your sales, it is easy to freshen up your image.
Customers love new apps, but it is hard to keep updating your app to add new features. It is also tough for your older app to compete with shiny new products in the App Store.
Plus, a makeover is the perfect opportunity to use everything you have learned from your users and this blog. Take the feedback about your app from App Store comments and emails about what your customers love about your app and highlight the strongest parts of your app in this makeover.
The result will be a fresh new face on your existing app – one that will catch the eye of more App Store shoppers and convince more of them to buy your app.
Of course, Apple will need to review and approve the changes you make. Here is how to freshen up your little corner of the App Store:
Icon
You may not want to overhaul your icon if people recognize it, but you can give your iPhone app’s icon a face lift to help it stand out. Make the colors bolder or brighter. If you have an image in your icon, can you make it larger? Can you remove text that is hard to read and focus on a graphical icon?
Price
If your app has been in the App Store for a while, maybe it is time to spark some more interest in it by having a limited-time sale. Lower the price for a short time (announce the sale in your description to let people know) and build some buzz around your app. More people will want to try it and grab the savings before the sale ends.
Description
Are you doing all you can in your App Store description to win over shoppers? To spruce up your text, add a bulleted list of the top benefits of your app. Keep each bullet short and to the point.
Rewrite the first sentence of your description. Because it is visible to shoppers (while the rest of the description is hidden unless they click “More”), it is the most important. Make your opening sentence grab the reader by saying something about your app that is unique, surprising, or intriguing. Encourage your customer to want to read more. Also don`t forget to get app store reviews
Keep your app looking like new – and selling like when you first launched it in the App Store – with these tips for a quick and effective marketing makeover.
