This is one of the best interviews I've ever read on taking a turn away from traditional architecture practice and turning it into a viable, super-cool business.
I showed these architects as an example of nimble, creative, non-traditional thinking in the ProPractice class I taught four years ago - back when they were just one truck and showing up at places like Morphosis' office happy hour. It's amazing to see how far they have pushed the business, with lots of drive.
Congratulations, Natasha and Freya!
bowling_ball
May 5, 15 1:23 pm
That's awesome, thanks for sharing!
Now excuse me, I have to reissue a dozen SIs because they were labelled "Information" instead of "Instruction". FML. I'm going out for ice cream.
BR.TN
May 5, 15 2:02 pm
Born on third and hit a home run. Very envious here.
chigurh
May 5, 15 5:53 pm
+1 BR.TN, best line one liner.
I don't understand the connection to architecture, so what, they have an ice cream sandwich that in some cartoony pictorial representation looks like a building...their whole spiel could be a skit on Portlandia...put a bird on it!
3tk
May 7, 15 9:34 am
I'm told they are delicious - looking forward to hunting down one of their trucks this summer.
geezertect
May 7, 15 11:33 am
I don't understand the connection to architecture
Maybe that's the point. There is life without architecture. Her obvious creativity found an outlet outside the profession. Too many never escape and spend their years slowly withering away in a cubicle somewhere checking shop drawings and wondering what happened to the dream.
natematt
May 9, 15 4:21 pm
They really are fantastic. Anyone who hasn't been there should go.
This is one of the best interviews I've ever read on taking a turn away from traditional architecture practice and turning it into a viable, super-cool business.
Natasha Case and Coolhaus.
I showed these architects as an example of nimble, creative, non-traditional thinking in the ProPractice class I taught four years ago - back when they were just one truck and showing up at places like Morphosis' office happy hour. It's amazing to see how far they have pushed the business, with lots of drive.
Congratulations, Natasha and Freya!
That's awesome, thanks for sharing!
Now excuse me, I have to reissue a dozen SIs because they were labelled "Information" instead of "Instruction". FML. I'm going out for ice cream.
Born on third and hit a home run. Very envious here.
+1 BR.TN, best line one liner.
I don't understand the connection to architecture, so what, they have an ice cream sandwich that in some cartoony pictorial representation looks like a building...their whole spiel could be a skit on Portlandia...put a bird on it!
I'm told they are delicious - looking forward to hunting down one of their trucks this summer.
I don't understand the connection to architecture
Maybe that's the point. There is life without architecture. Her obvious creativity found an outlet outside the profession. Too many never escape and spend their years slowly withering away in a cubicle somewhere checking shop drawings and wondering what happened to the dream.
They really are fantastic. Anyone who hasn't been there should go.
I don't understand the connection to architecture
Koolhaas - pronounced Coolhaus
Connection to architecutre - pfft!