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Metcalfe Architecture & Design

Metcalfe Architecture & Design

Philadelphia, PA

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PhillyCAM

After a 27-year battle for the right to provide Philadelphians with public-access television, PhillyCAM hired Metcalfe to design its permanent, 6,000 square foot headquarters in a repurposed mid-century modern building. The new facility features television studios, media production training rooms, and offices. A bank of windows at street level display a bustling café and lively television studio to draw in passersby.

Phase 2 involved the redesign of the building’s 7th Street façade. Bold exterior graphics—including a colorful digital billboard based on the organization’s branded identity—attract visitors from afar, while new exterior signage, in the form of brightly-colored sign bands, points them to the entryway. The effect goes beyond enhancing the entrance to creating a graphic identity for the organization.

2016 City of Philadelphia Commerce Department and the Community Design Collaborative Storefront Challenge – Best Overall Design

 
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Status: Built
Location: Philadelphia, PA, US
Additional Credits: Urban Technologies and Neil Lipperini--structural engineer

 
photo credit Barry Halkin Photography
photo credit Barry Halkin Photography
photo credit Barry Halkin Photography
photo credit Barry Halkin Photography
photo credit Barry Halkin Photography
photo credit Barry Halkin Photography