San Francisco, CA


Samsung UXCA

Samsung’s User Experience Lab California engaged MendeDesign to develop the group’s visual identity and to integrate that identity within the larger space. Using a generative algorithm, MD abstracted the new identity into parametric feature wall behind the reception desk, as well as nine unique privacy screens for the conference rooms. Two monolithic images bookend the circulation corridor, each referencing our changing relationship to communication and technology as we age. 

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Status: Built
Location: Mountain View, CA
Firm Role: Environmental Graphics Designer