Marco Rocha

Marco Rocha

Portugal, PT



Creative Solutions for Brands & Retail 

- Retail Design & Brand Interiors
- Media & Fashion Industries
- Communication & Strategic Concept Development

M.Arch, Post Graduated in Design and M.Phil. in Fashion.

With a background as Project Manager for SONAE Retail Group and Creative Consultant for SIC television network and as a collaborator with Promontório Architects for large scale projects, in Portugal, and Head Designer for international projects.

Also a Media & Fashion market expert, author of the book: Vogue Portugal – the Construction of One Identity.

Has been consistently developing projects in Interior Design, Retail Design and Brand Environments and executing Set Design & Art Direction for national and international brands.

His work has received both national and international interest in several publications.



Odd School - Creative Media, Lisbon, PT, Visual Culture Lecturer

Visual Culture Lecturer

Nov 2015 - current

IADE - Creative University, Lisbon, PT, Visiting Lecturer - Retail Design at IADE | IPAM - Executive Education

Visiting Lecturer - Retail Design at IADE | IPAM - Executive Education

Apr 2015 - current

Marco Rocha - Brand Studio, Portugal, PT, Project Management & Concept Development


Jan 2011 - current

Sonae, Oporto, PT, Project Management & Concept Development at Store Concept - Sonae MC

Store Concept at Sonae MC.

- Concept development & project management through a multi-skilled team, including initial briefings, day-to-day quality direction, storyboarding, creative review meetings.
- Ensuring the visual proposition strategy reflects and re-enforces the Brand Strategy.
- Deliver presentations to CEO and Administration Board alongside with Store Concept General Director.
- Investigate, present and promote new visual and design trends to teams and business.
- Managing project execution and implementation with the design teams.
- Promote the connection and communication between the Architecture, Design, Communication and Merchandising teams.

May 2014 - Nov 2015

SIC TV Network Portugal, Sociedade Independente de Comunicação, Lisbon, PT, Creative and Image Consultant | Designer

Creative consultant and Designer for graphics and set design identity.
Art Director for Television Advertisement.

- Project Management | TV Set Design: production and implementation for Daytime and Thematic Cable channels for the broadcasting TV group
- Art Direction and Concept Development (alongside with the creative direction and marketing direction)
- TV campaigns | commercials: SIC TV Network Anniversary campaigns.

Apr 2009 - Jan 2012

Promontório Architects, Lisbon, PT, Architect

Developing projects; creative concept development - Retail Design

Oct 2007 - Oct 2008


Universidade Técnica de Lisboa (UTL), Masters, Design

Master by Research Investigation in Design (M.Phil.)

Awarded diploma with honours and distinction.

Sep 2008 - Mar 2011

Universidade Técnica de Lisboa (UTL), Masters, Post Graduation Diploma (P.G.Dip.)

Post Graduation Diploma (P.G.Dip.) Course of Advanced Studies in Fashion Design

Ends final fashion project with Honours - 19 values (out of 20)

Oct 2007 - Sep 2008

ISCTE – Lisbon University Institute, MArch, Architecture

MArch - (5-Years Awarded Diploma in Architecture - equivalent to a modern standardized European Union Bologna Master's degree)

Ends final project with honours - 16 values (out of 20)

Oct 2002 - Jul 2007

Areas of Specialization