Liyu Xue

Liyu Xue

Los Angeles, CA, US



Experiential Design Lead based in Los Angles. Founder of STAAY

Experiential Design | Curation | Interior Design



STAAY, Los Angeles, CA, US, Creative Director

● Lead designed Breakthrough Energy Summit 2022 event in Seattle and responsible for stage, attendee journey, activation, and entry experience design.
● Lead designer on Quickbooks Connect 2022 event in Las Vegas, assisted on the booth and fabrication design.
● Directed a mobile live concert experience for Wonderbus Entertainment in Southern California, created branding presentation and space layout options.

Jun 2022 - current

10CUBE Studio, Los Angeles, CA, US, Creative Director

● Acted as Creative Director and managed luxury residential interior projects ranging from 2-10 million in Hong Kong and Los Angeles.

Aug 2021 - Jul 2022

Menemsha, Los Angeles, CA, US, Designer | Brand Strategist

● Worked closely with the creative director on architecture branding projects for retail and restaurant national brands,
namely Lululemon, Tendergreens, Just Food For Dogs, Waterworks, Fremont Bank, Stater Bros. Markets and more. Involved in brand workshops, customer journey design, consumer trend research, prototype test-fit, 3D Walk-through, and brand guide production.
● Collaborated with Tendergreens’ marketing team on the digital menu-board prototype design development, including creating shop drawings and 3D renderings. Provided art direction on the TO-GO Grocery Campaign
and in-store artworks. Managed procurement for new restaurant locations.
● Lead designed Fremont Bank Branding and ATM surrounds print campaign throughout the Bay Area. Managed consultant and vendor on the production and installation.
● Worked with lululemon internal team and created FFE, signage, and storefront application design manual. Participated in schematic design for 3 lululemon stores.

Jan 2019 - Dec 2020

RFRM Collective, Los Angeles, CA, US, Designer

● Created a digital brand campaign for BLVD MART, an artisan food hall located in Downey, CA, the campaign was featured on Eater LA and New York Times.

Jun 2018 - Nov 2018

collective-studio, New York, NY, US, Art Director

● Involved in concept development and report production for “Reimagine
the Canals” competition initiated by the New York Power Authority and
the New York State Canal Corporation.

Jun 2018 - Jul 2018

Luca Andrisani Architects, New York, NY, US, Designer

● Collaborated with the principal on tableware and tile design. The GEOMETRIK tile collection was featured in the INTERIOR DESIGN magazine as the BEST OF YEAR 2018 Award winner.

Sep 2017 - May 2018

Pratt Institute, New York, NY, US, Gallery Assistant

● Involved in Planning, and organizing exhibitions and events and collaborating with artists on recreating art installations.

Jan 2016 - Apr 2018


HBX - Harvard Business School Online, CORe

Jun 2019 - Sep 2019

Pratt Institute, New York, NY, US, MArch, Architecture

Master of Architecture, NAAB-Accredited Program, STEM Program

Aug 2015 - May 2018
Jul 2014 - Aug 2014

Areas of Specialization