Linda moved to the U.S. from Taiwan more than 11 years ago.
In 2000, she attended ------ College in Pennsylvania with a major in advertising. She discovered a love for all things creative and showed a natural talent in the fundamentals of design.
After graduating college, Linda worked as an Art Director for over 5 years and Production Manager for 4 more years. During this time, she developed her skills in design, photography, jewelry design, retouching, illustration, designing websites, flash sites and doing print collateral.
Her fluency in both English and Chinese, enabled her to work for a multitude of large and small businesses, including international clients.
For Linda, design is a part of her life every day. She cannot imagine a life without design.
"I believe that if you follow your dream and never give up, your dream will come true."
-Linda Lu
globalWORKS, LLC, New York, NY, US, Art Director/Studio Manager
Collaborated with designers and the Creative Director in designing various print media (magazine, newsprint, OOH, POS) and web. Developed the Harvard Business Brochure from concept to design and collaborated on Cablevision's monthly Business and Residential FSI. Managed entire studio workflow and staffing for all DM, Web Banners, Mass and interactive projects. Developed procedures and guidelines to assist in the release of files to vendors and ensuring prepress accuracy. Released final mechanicals to vendors including all release aspects from collecting files, burning disks and FTP protocols. Managed all live files shared with other agencies and created all PDFs for client reviews. Clients include: Avaya, Cablevision, Hughes, Guardian, U.S. Bank, Weight Watchers, Harvard Business School, Proctor & Gamble, Kendall Jackson, Novartis, Pfizer, NYPD, CAESARS-Atlantic city and Lucent.
F&T Group, Flushing, NY, US, Art Director
Created all brand collateral and various corporate identity projects including company brochures, flyers, stationary, event posters and shopping mall merchandise, design magazine AD. Coordinated and devised a streamlined brand guideline for multiple departments and projects. Archived all digital and print assets. Other responsibilities included image production (color correction, silhouetting, and optimizing images). Clients include: CASA Magazine, Sbarros, TD Bank (Commerce) and Mango. PR work included the Queens Crossing, Media Christmas, Mango Fashion Show, Flushing Mall and Chinese New Year events.
Kutztown University of Pennsylvania, Kutztown, PA, US, BArch, communication Design
graphic Design, Advertising Design, print, typographic, Web design, photographic
