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Lilliana Castro

Lilliana Castro

Los Angeles, CA, US

 

About 

A Salvadoran-born designer based in Los Angeles. She is founder of ARCHEFFECT – an architecture and graphic design studio she launched after receiving her B.Arch from SCI-arc in 2008. Lilliana creates designs with a primary focus on identity, examining the concepts of place, culture and empowerment. Her work has helped businesses identify and nurture their core values, increasing their internal confidence to position their brand. She is a woman, feminist, lesbian, designer  and an immigrant. 

Employment 

I/O StereoBot, Los Angeles, CA, US, Project Manager / Fabricator / Design

Design/Build Space-frame installations by Architect Alexis Rochas.

Works built include Gateway, Lightweaver, FlowWalls, Flock of Walls, SCI_Arc GradTent 2006-2008:

Exhibited at:

Coachella Valley Music Festival 2014
EDC Las Vegas 2013
Nocturnal Wonderland 2013
Coachella Valley Music Festival 2012
The Southern California Institute of Architecture 2006-2008

Jan 2017 - current
 

5+design, Hollywood, CA, US, Graphic Designer

- Architectural Graphics
- Diagram Techniques and Strategy
- Digital Presentations
- Visual communication
- Graphic design
- Project Publications
- Competition boards
- Proposal design

Nov 2015 - current
 

Archeffect Design, Los Angeles, Chief Creative Officer

A business I modeled after fusing my architectural background and identity design skills with the understanding that the creative process is universal and can be applied to multiple scales of design, concluding that "Design is One". At ARCHEFFECT we focus on identifying the unique proposition of each business, outlining their cause and purpose, creating experiences their Clients will remember and love. I have the great opportunity to lead a team of innovative and driven creatives, executing projects from brand strategy to logos, from websites to space planning projects.

WHAT WE DO:

- brand assessment & strategy
- user experience design (ui)
- schematic design
- space planning
- manifesto & branding guidelines
- logo design
- user interface design (ui)
- product mockups
- design drawings (blueprints)
- website design & development
- marketing collateral
- design-build fabrications
- construction documents & permits
- project management

Jan 2010 - current
 

LAIAD, Los Angeles, Professor

Teaching students to develop a clear diagramming language in relationship to their work and the ability to communicate design, space and conceptual relationships through visual presentation. Emphasis on how designers can optimize and understand the role of digital medium in today's design industry.

- Photoshop, InDesign and Illustrator Workshops
- Portfolio Layouts composition, hierarchy and graphic design fundamentals
- Visual communication Techniques
- Illustrating Concepts and Project Ideas
- Individual Branding

Aug 2016 - Dec 2016
 

Education 

Southern California Institute of Architecture (SCI-Arc), Los Angeles, CA, US, BArch, Architecture

Architecture, DesignBuild, Sustainability, Graphics

research + documentation, urban waste, sustainable strategies, community learning, design build, prototyping, installations

2008: NO9 New Orlean's Design Build Outreach
Lower Ninth Ward, Hurricaine Katrina Aftermath - Research, designing, concrete casting, proto-type fabrication, community activist, presentations, documenting New Orleans housing types and culture.

2008: Milano Exchange Program
Document different fabrication techniques, Interview designers and architects regarding their craft
Explore the industrialization/production sector of Milano, Italy

Jan 2006 - Dec 2008
 

Universidad Iberoamericana, Mexico City, D.F., BArch, Architecture, Sustainable Studies

ECO-Communities, Architectural Sustainable Strategies, Impoverished living conditions of Chimalhuacan Mexico, Mexican Aztec Civilization history

Jan 2007 - Dec 2007
 

Pasadena City College, Pasadena, CA, US, AA / GE

Activities and Societies: Architecture, Art, Music, Writing, Sociology and Anthropology
Exhibited Architecture/Writing work at the Borders of Diversity conference in 2005

Sep 2001 - Dec 2005
 

Areas of Specialization