For "Company" (located at 335 Madison Avenue in New York City), as part of the team at SHoP, we transformed this uninviting symbol of 80s corporate architecture into a fresh welcoming space that blends hospitality, technology, and design. At the core of our concept, is the idea of referencing the history of the building - rooted in old New York Grandeur with a sense of grand scale, timeless materials, and beautiful details - while also adding a layer of hospitality and contemporary office features. We aimed to internalize the buzzing neighborhood of NYC within the building to create a vertical innovation campus. Undertaking a complete renovation of the existing atrium lobby, multiple office floors, and adding amenity spaces, the team at SHoP transformed the building, adding a bar, event venues, a two-story library, wellness center & gym, retail spaces, multiple dining vendors, and a terrace overlooking Grand Central.