This was a project I did on Trader Joe's ice cream. I love their product, but their photography and design seems a little out-dated. However successful the brand, sometime soon they may want to consider new ads and packing. Since I consider Trader Joe's to be a very homey and comforting brand I went for that look in my photography.

I also told included a story about my recent discovery of lactose intolerance. I made myself lactose intolerant. I don't know if I can ever forgive myself.

http://katietheragamuffin.tumblr.com/post/34991399557/ice-cream